Mico Tequila Seltzers from Mico Spirits Co. share a taste of sparkling water, natural flavor and agave. Prepared in small batches, the tequila seltzers can be found in vibrant and refreshing flavors like Lime, Grapefruit and Cucumber Mint. With 100 calories per 12-ounce tall can, the beverages tap into the demand for tequila and ready-to-drink cocktails.
The crisp and refreshing beverages promise to speak to Millennials who are looking for low-calorie refreshments that are also healthier alternatives to the overly sweet canned cocktails on the market. Appealing to young adults in the summer and beyond, the small-batch tequila seltzers stand out to spiked seltzer fans with their clean packaging designs, multipacks for sharing and uncomplicated flavors.
Small-Batch Tequila Seltzers
Mico Tequila Seltzers Mix Sparkling Water, Natural Flavor & Agave
Trend Themes
1. Small-batch Tequila Seltzers - Craft, small-batch and low-calorie tequila seltzers with uncomplicated flavors and clean packaging designs present opportunities for the ready-to-drink cocktail industry.
2. Healthier Alternatives to Canned Cocktails - The demand for low-calorie, healthier, and simpler ready-to-drink cocktails is growing, creating opportunities for innovation in the beverage industry.
3. Spiked Seltzer Market - The success of small-batch tequila seltzers stands out in the spiked seltzer market, hinting at opportunities for new entrants in the alcoholic beverage industry.
Industry Implications
1. Alcoholic Beverage - Small-batch tequila seltzers and the growing consumer demand for healthier cocktail alternatives indicate opportunities for innovation and growth in the alcoholic beverage industry.
2. Ready-to-drink Cocktail - The rising demand for low-calorie, healthier, and uncomplicated ready-to-drink cocktails presents multiple opportunities for innovation and development in the ready-to-drink cocktail industry.
3. Spiked Seltzer - The successful entrance of small-batch tequila seltzers in the spiked seltzer market details the possibility for new entrants to cater to a health-conscious consumer group looking for new and diverse alcoholic beverages.