'Good Natured' is the name of a new meatless soup trio from Progresso that puts an emphasis on how hearty soups can be without meat ingredients.
The three new soups from Progresso include bold flavors like Hearty Corn and Chipotle Chowder or Hearty Tomato with Spinach and Roasted Garlic, intended to show that "beans are not boring and lentils can be fun." On top of this, each soup makes it easy to consume more vegetables, as each Good Natured soup is loaded with three quarters of a cup worth of vegetables per serving.
While there are plenty of soups that are meatless by default, these ones from Progresso specifically position themselves as a viable option for vegetarian and vegan consumers, as well as those who are interested in slowly reducing their consumption of meat.
Hearty Meatless Soups
Progresso's 'Good Natured' Soups are Richly Plant-Based
Trend Themes
1. Plant-based Eating - The Good Natured soup trio from Progresso reflects the growing trend of plant-based eating, presenting an opportunity for innovative meatless products.
2. Vegetable-loaded Foods - By packing each soup with three quarters of a cup of vegetables per serving, Progresso taps into the trend of consumers seeking out nutrient-dense and vegetable-loaded food options.
3. Reduction of Meat Consumption - Progresso's Good Natured soup line presents an opportunity for food brands to create products targeted towards consumers looking to gradually reduce their meat consumption.
Industry Implications
1. Soup Manufacturing - Soup manufacturers can capitalize on the trend of plant-based eating by creating innovative meatless soup options.
2. Vegetarian and Vegan Food - The Good Natured soup line from Progresso caters to vegan and vegetarian consumers, presenting an opportunity for brands to create meatless products that are specifically marketed towards this demographic.
3. Healthy Convenience Food - The vegetable-loaded and nutrient-dense aspect of Progresso's Good Natured soups reflect a trend in healthy convenience foods, prompting brands to create more nutrient-packed options for consumers on-the-go.