NotCo Created NotTurtle Soup with Advanced AI Technology
Laura McQuarrie — April 17, 2024 — Tech
References: vegconomist
NotCo is known for its AI-created product suite of NotMilk and NotChicken, and the food-tech innovator unveiled a plant-based turtle soup, NotTurtle Soup, to replicate the taste and texture of real turtle meat and support the global green sea turtle population.
NotCo’s AI technology, Giuseppe, analyzed more than 300,000 plant species and evaluated 260 quintillion potential combinations to mimic green sea turtle meat authentically. Five proteins that closely mimic the qualities of turtle meat were chosen by the AI. "If Giuseppe can replicate Green Sea Turtle Soup in just two weeks, not only are we providing an alternative to an endangered species, it’s a way to say ‘just imagine what else we can do with technology," said Matias Muchnick, CEO of NotCo.
NotCo plans to release a documentary depicting the process of creating this soup and host an online class to share the recipe.
NotCo’s AI technology, Giuseppe, analyzed more than 300,000 plant species and evaluated 260 quintillion potential combinations to mimic green sea turtle meat authentically. Five proteins that closely mimic the qualities of turtle meat were chosen by the AI. "If Giuseppe can replicate Green Sea Turtle Soup in just two weeks, not only are we providing an alternative to an endangered species, it’s a way to say ‘just imagine what else we can do with technology," said Matias Muchnick, CEO of NotCo.
NotCo plans to release a documentary depicting the process of creating this soup and host an online class to share the recipe.
Trend Themes
1. AI-created Plant-based Foods - Innovative AI technology utilized to replicate the taste and texture of animal-based products in plant-based alternatives.
2. Sustainable Food Innovation - Companies focusing on creating environmentally friendly food options to support conservation efforts and biodiversity.
3. Documentaries for Transparency - Utilizing visual storytelling to showcase the creation process of innovative food products for consumer trust and engagement.
Industry Implications
1. Food-tech - Food technology companies leveraging advanced AI solutions to develop plant-based alternatives as sustainable and ethical options.
2. Eco-friendly Products - Sustainable food industry exploring ways to protect endangered species and promote environmental conservation through innovative product development.
3. Content Creation & Marketing - Brands emphasizing transparency and education by creating documentaries and hosting online classes to connect with consumers and share production processes.
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