Approximately five million people chose a vegan January last year, but most resolutions were abandoned by mid-month. Sweet Earth, the vegetarian and vegan food innovator, is keeping the momentum healthy with a digital sweepstakes and new recipes.
Sweet Earth joined forces with former pro football player-turned-celebrity-chef Eddie Jackson to change the narrative around traditionally meat-heavy dishes. The pair released three recipes: the Vegan Pulled Chipotle Chik'n Sliders, the Mindful Chik'n Stuffed Peppers, and the Gochujang Chik'n Molasses Egg Rolls. Fans can head online to find the ingredients and instructions on preparing these sports-ready dishes. Chik'n products from Sweet Earth are ready-to-eat vegan options, containing high levels of protein (13-18 grams) as well as potassium and iron.
"By creating chef-approved recipes with our best-selling Mindful Chik'n™ and our seasoned and marinated Chik'n varieties we're hoping to help those people achieve their goal of a plant-based start to the year. Whether they're cooking at home or going to a football watch party, we want to be there for consumers with delicious veggie-forward and meatless options," said Jennifer Barnes, vice president and general manager at Sweet Earth Foods.
Meatless Game Day Spreads
Sweet Earth & Celeb Chef Eddie Jackson Launch Meatless Game Day Spreads
Trend Themes
1. Meatless Game Day Spreads - Sweet Earth and Eddie Jackson team up to create game day recipes featuring plant-based meat alternatives, appealing to consumers looking for healthier, sustainable, and ethical food choices.
2. Plant-based Food Innovation - As consumers continue to prioritize health and environmental concerns, there is an opportunity for food companies to develop innovative plant-based meat alternatives that can cater to consumers' taste preferences and dietary restrictions.
3. Digital Sweepstakes for Health and Wellness - Digital sweepstakes campaigns can serve as an effective marketing strategy for promoting healthy and sustainable food choices alongside building brand loyalty and consumer engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for plant-based meat alternatives by creating innovative and delicious products that cater to consumers' dietary preferences and environmental concerns.
2. Sports and Entertainment - Sports and entertainment venues can accommodate the increasing number of plant-based consumers by offering meat-free concessions and incorporating plant-based options into their menus.
3. Marketing and Advertising - As consumers become more health-conscious and socially aware, marketing and advertising agencies can assist food companies in creating compelling campaigns that prioritize health, sustainability, and ethical food choices.