Daily Crunch and Fly By Jing Launched a Sweet & Spicy Sichuan Flavor
Laura McQuarrie — October 29, 2024 — Lifestyle
Sprouted nut snack brand Daily Crunch and Fly By Jing, best known for its hot, numbing and savory Sichuan Chili Crisp, teamed up to launch a co-branded Sweet & Spicy Sichuan snack. The snack made with sprouted cashews and edamame is wholly plant-powered and vegan, and provides a source of plant protein without gluten.
This co-branded release came about after Laurel Orley—co-founder of Daily Crunch and a self-professed “Fly By Jing fan girl"—approached Fly By Jing's booth at a Natural Products Expo West show a few years back. Together, the brands came up with a sweet and spicy snack that's perfectly aligned with snackers' current hunger for all things "swicy."
This new snack promises to appeal to fans of Daily Crunch's Nashville Hot sprouted almonds, and fans of fiery chili crisp.
This co-branded release came about after Laurel Orley—co-founder of Daily Crunch and a self-professed “Fly By Jing fan girl"—approached Fly By Jing's booth at a Natural Products Expo West show a few years back. Together, the brands came up with a sweet and spicy snack that's perfectly aligned with snackers' current hunger for all things "swicy."
This new snack promises to appeal to fans of Daily Crunch's Nashville Hot sprouted almonds, and fans of fiery chili crisp.
Trend Themes
1. Plant-based Protein Snacks - Health-conscious consumers are increasingly seeking plant-based protein snacks, sparking a market shift towards sustainable and nutritious snacking options.
2. Spicy Flavor Innovation - The fusion of spicy flavors with traditional snacks is gaining traction, driven by consumers' desire for bolder and more adventurous taste experiences.
3. Co-branded Food Products - Collaborations between snack brands and flavor innovators are creating unique products that stand out in a crowded market and attract diverse consumer bases.
Industry Implications
1. Healthy Snacks Industry - The rise in demand for nutritious and plant-based snacks is prompting growth and innovation within the healthy snacks industry.
2. Specialty Food Industry - A surge in consumer interest in unique and exotic flavors is driving the specialty food industry to explore more diverse culinary inspirations.
3. Plant-based Food Sector - Expanding plant-based offerings to cater to vegan and health-driven consumers is becoming a pivotal focus in the plant-based food sector.
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