Gancia's Atto Primo is a line of low-alcohol sparkling wines with refreshing fruit flavors like lychee, peach, mango and blackberry. The light and refreshing sparkling wines share less than 100 calories per each four-ounce serving and the beverages are particularly appealing for brunches, summer picnics and parties, and they can even be appreciated as aperitifs. In fact, the name of the line, "Atto Primo," means "First Act" and helps to suggest the product as a light and refreshing choice before a meal.
Gancia, Italy's first sparkling wine producer, describes Atto Primo as being "perfect for consumers looking for a different take on sparkling wine—something light, fresh, and fruity."
The low-alcohol, low-calorie wines taps into consumers' growing desire for indulgence in moderation that doesn't compromise when it comes to full-flavor experiences.
Fruity Low-Alcohol Sparkling Wines
Atto Primo's Refreshing Fruit Flavors are Low in Calories
Trend Themes
1. Low-calorie Sparkling Wines - Opportunity to explore new flavor profiles and target health-conscious consumers.
2. Fruit-flavored Alcoholic Beverages - Opportunity to tap into the trend of fruity drinks and offer a refreshing alternative to traditional alcoholic beverages.
3. Indulgence in Moderation - Opportunity to cater to consumers' growing desire for healthier yet satisfying products.
Industry Implications
1. Wine and Champagne Industry - Opportunity to innovate and capture the growing market for low-calorie and fruit-flavored sparkling wines.
2. Alcoholic Beverage Industry - Opportunity to expand product offerings by introducing low-alcohol and fruit-flavored beverages to cater to changing consumer tastes and preferences.
3. Food and Beverage Industry - Opportunity to create innovative food and beverage pairings with low-calorie sparkling wines to offer a complete dining experience.