Kirin's Grapefruit Dog is a new drink that takes inspiration from England's classic salty dog cocktail—a drink that is traditionally made with vodka or gin and grapefruit juice. The all-new beverage combines Kirin's original grapefruit chūhai (a canned alcoholic drink) with salt to offer fans a refreshing new take on a familiar flavor. While grapefruit is a type of citrus that is sweet, tart and distinctive from other fruits, the addition of salt only serves to underline its unique flavor qualities.
As part of its internationally inspired line of drinks, Kirin has also created a range of beverage flavors informed by places around the world such as Havana, Barcelona and Texas. Naturally, the packaging for Kirin's Grapefruit Dog boasts images of Big Ben, double-decker red buses and other famous landmarks.
Salty Grapefruit Cocktails
Kirin's 'Grapefruit Dog' Offers a Fresh Take on the Salty Dog Cocktail
Trend Themes
1. Citrus-based Cocktails - Creating cocktails that celebrate unique citrus flavors, such as grapefruit, paired with complementary ingredients like salt, can appeal to consumers who want to try something new and exciting.
2. International-inspired Beverages - Designing drinks that are inspired by iconic locations around the world, such as Havana and Barcelona, can offer consumers a taste of something exotic and create a sense of adventure.
3. Canned Alcoholic Beverages - Exploring new ways to package alcoholic beverages, such as in cans, can provide convenience and portability for consumers on the go, while also being environmentally friendly.
Industry Implications
1. Alcohol - Brands in the alcohol industry can innovate by experimenting with unique flavor combinations, international inspirations, and alternative packaging to offer consumers something new and exciting.
2. Beverage - Companies in the beverage industry can create innovative products by leveraging new ingredients and flavors, as well as exploring different packaging options, to appeal to evolving consumer preferences.
3. Tourism - The tourism industry can partner with beverage companies to create destination-inspired drinks that celebrate unique flavors and experiences, adding an additional layer of excitement for tourists.