Affordability continues to be a key component for many consumers in the face of high prices for everyday items, so brands are taking note with new products like the Jimmy’s Iced Coffee SlimCan range.
The canned coffee range has been created for the convenience store and impulse channel where shoppers continue to seek out competitively priced options that prioritize quality. The canned coffees come in price-marked packs (PMPs) with the £1.39 price point incorporated into the branding to give shoppers peace of mind that they know exactly how much they're spending when they check out. The coffees come in four varieties including Original, Caramel, Mocha and Strong.
Britvic Retail Commercial Director Ben Parker spoke on the new Jimmy’s Iced Coffee SlimCan range saying, "We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with price marked packs holding 34% share of sales across total impulse, the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this. Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value driven products is essential in the current landscape."
Low-Cost Canned Cold Coffees
Jimmy’s Iced Coffee SlimCan Range is Priced at £1.39 Each
Trend Themes
1. Price-marked Packaging - Price-marked packaging reassures consumers with transparent pricing, enhancing trust and driving sales in competitive markets.
2. Convenience Channel Innovation - Product ranges catering to convenience stores capitalize on impulse buying behaviors, meeting the demand for quick, affordable options.
3. Variety Within Affordability - Offering multiple flavor varieties at a low price point can attract diverse consumer preferences, boosting market appeal.
Industry Implications
1. Ready-to-drink Beverages - The ready-to-drink beverage sector can capture budget-conscious consumers with affordable, high-quality options.
2. Convenience Retail - Convenience stores can enhance customer retention by stocking competitively priced, quality products tailored for on-the-go consumption.
3. Private Label Brands - Private label brands have an opportunity to expand their product lines with budget-friendly offerings that do not compromise on quality.