Coffee Mate Iced Coffee is Ready to Drink and Always in Season
Laura McQuarrie — October 24, 2023 — Lifestyle
References: instagram & foodandwine
Coffee Mate, the brand best known for its flavorful range of coffee creamers, recently debuted the first-ever Coffee Mate Iced Coffee. Available in Caramel and French Vanilla varieties that boast non-dairy formulas with 25% less sugar than the leading dairy-based competitor, Coffee Mate Iced Coffee is ready to drink and easy to store in the fridge at any time of the year.
“Enjoying cold coffee year-round has become a 'personality trait’ for many coffee drinkers who are choosing iced over everything,” said Leonardo Aizpuru, VP of brand marketing for the beverage division and business unit at Nestle, “This growing love for iced coffee—especially among Gen Z—presented an ideal opportunity for Coffee Mate to move beyond creamers for the first time in its 60+ years since inception.”
“Enjoying cold coffee year-round has become a 'personality trait’ for many coffee drinkers who are choosing iced over everything,” said Leonardo Aizpuru, VP of brand marketing for the beverage division and business unit at Nestle, “This growing love for iced coffee—especially among Gen Z—presented an ideal opportunity for Coffee Mate to move beyond creamers for the first time in its 60+ years since inception.”
Trend Themes
1. Growing Demand for Non-dairy Beverages - The launch of Coffee Mate Iced Coffee highlights the increasing popularity of non-dairy options in the beverage industry.
2. Year-round Cold Coffee Consumption - Consumers' year-round preference for iced coffee, especially among Gen Z, creates a market opportunity for ready-to-drink options like Coffee Mate Iced Coffee.
3. Reduced Sugar Alternatives - The non-dairy formulas of Coffee Mate Iced Coffee, with 25% less sugar than the leading dairy-based competitor, cater to the demand for healthier beverage options.
Industry Implications
1. Non-dairy Beverage Industry - The launch of Coffee Mate Iced Coffee contributes to the growth of the non-dairy beverage industry by providing a convenient and delicious ready-to-drink option.
2. Cold Brew Coffee Industry - The increasing year-round demand for iced coffee presents a disruptive opportunity for the cold brew coffee industry to expand its product offerings.
3. Health and Wellness Industry - The reduced sugar and non-dairy features of Coffee Mate Iced Coffee align with the health-conscious preferences of consumers, driving growth in the health and wellness industry.
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