Huckleberry Vodka is a new addition to Wild Roots Spirits' collection, which takes the form of a 70-proof spirit infused with real, fresh huckleberries. As the huckleberry boasts a taste that's simultaneously sweet and slightly tart, no sugar is added to the product. In terms of taste, the Wild Roots Huckleberry Vodka is said to have "the juiciness of a blueberry, the tartness of a cranberry and the color of a raspberry."
Wild Roots also makes berry-infused vodka spirits with everything from raspberries and the marionberry to cranberries.
Although global alcohol consumption is declining, many consumers are now interested in exploring spirits with natural flavors as a healthier approach to indulgence. Spirits from Wild Roots are currently available in Oregon, Washington and Idaho, with more availability to come across other states.
Huckleberry Vodka Spirits
This Wild Roots Vodka is Infused with 100% Real, Fresh Huckleberries
Trend Themes
1. Natural Flavored Spirits - The rising interest in exploring spirits with natural flavors presents an opportunity for innovative distilleries to create unique and healthier options.
2. Fruit-infused Vodka - The popularity of fruit-infused vodka opens up possibilities for distilleries to experiment with different fruit flavors, providing consumers with a variety of taste experiences.
3. Regional Spirit Brands - The growing availability of regional spirit brands presents an opportunity for businesses to establish a strong local presence and expand into new markets.
Industry Implications
1. Distilleries - Distilleries can leverage the trend towards natural flavored spirits by developing innovative and unique products that cater to health-conscious consumers.
2. Beverage Industry - The fruit-infused vodka trend creates opportunities for beverage companies to expand their product offerings and capture a larger market share.
3. Hospitality Industry - The availability of regional spirit brands allows the hospitality industry to curate localized drink menus, showcasing unique flavors and supporting local businesses.