The 30-second 'This is Wholesome' commercial by Honey Maid is a phenomenal one that shows off real, modern families that are typical, but are rarely represented in advertisements.
The commercial features single dads, gay couples, seriously tattooed parents, a multiracial family and one military family. The graham cracker ad by Droga5 is beautifully executed and it makes all of the inclusiveness seem effortless and not at all forced, which could have easily happened.
Honey Maid's marketing director Gary Osifchin described that as the look of a family changes, "We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics." Since the ad features real families, Honey Maid also put together a series of documentary-style clips introducing people to them.
Diversified Family Ads
The Honey Maid This is Wholesome Ad Represents Many Modern Families
Trend Themes
1. Diversified Family Representation - Creating advertisements that showcase diverse and non-traditional families for a more inclusive market.
2. Inclusivity Marketing - Embracing and celebrating diverse family dynamics in advertising to reach a wider audience.
3. Documentary-style Advertising - Using authentic storytelling and real families in ads to connect with consumers on a deeper level.
Industry Implications
1. Food and Beverage - Innovating products and marketing strategies in the food and beverage industry to cater to diverse family needs.
2. Advertising and Marketing - Transforming advertising approaches and messaging techniques to better represent and engage with diverse consumer groups.
3. Film and Video Production - Exploring documentary-style storytelling in advertising and video production to create authentic and relatable content.