Some of the newest additions to REBBL's assortment of beneficial beverages include two healthy cold brew drinks that include adaptogenic ingredients like the medicinal reishi mushroom and the superfood root maca.
The Reishi Cold-Brew and the Maca Cold-Brew are two beverages that boast potent super herbs that are said to boost one's energy, vitality and immunity. In addition to these potent ingredients, the beverages also make use of coconut milk as a non-dairy source of healthy fats.
At the same time cold brew beverages are capturing the interests of coffee drinkers around the world, adaptogenic ingredients are also becoming popular additions to prepackaged food and beverages. Adaptogens can also be found in some other beverages from REBBL, such as its Ashwagandha Chai, Maca Mocha and Reishi Chocolate.
Adaptogenic Cold Brews
REBBL's Healthy Cold Brews are Enriched with Nourishing Medicinal Herbs
Trend Themes
1. Adaptogenic Ingredients - The use of adaptogenic herbs and roots in prepackaged food and beverages is a rising trend.
2. Cold Brew Beverages - Cold brew drinks are gaining popularity among coffee drinkers globally.
3. Healthy Fats - Using non-dairy sources of healthy fats is a growing trend in the beverage industry.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by experimenting with adaptogenic ingredients in cold brews.
2. Functional Foods Industry - Functional food producers can incorporate adaptogenic ingredients like reishi mushroom and maca root in their products and market them as healthy.
3. Plant-based Industry - The plant-based industry can capitalize on using non-dairy sources of healthy fats as an alternative to traditional dairy sources.