Sea Dog Brewing Company is introducing its own hard craft seltzers based on its popular line of fruit beers—including its best-selling wild blueberry flavor. The new Sea Dog Seltzers are set to be available in other berry flavors like raspberry, as well as black cherry.
The 100-calorie hard craft seltzers are gluten-free and contain zero sugar, and also appeal to those who are looking to cut down on carbs, as they contain only two grams. The crisp, small-batch trio of Sea Dog Seltzers are sold in multi-packs and are set to be available in assorted variety sets soon.
In addition to making wild blueberry and raspberry beer year-round, Sea Dog Brewing Company also makes an apricot flavor, which leaves the new trio of hard seltzers open to expansion.
Fruity Hard Craft Seltzers
Sea Dog Seltzers are Based on Popular Fruit Beer Flavors
Trend Themes
1. Fruit-flavored Seltzers - Opportunity for other breweries and beverage companies to introduce their own hard seltzers based on popular fruit beer flavors.
2. Low-calorie and Gluten-free Beverages - Opportunity for other companies to create low-calorie and gluten-free alcoholic and non-alcoholic beverages to cater to health-conscious consumers.
3. Variety Packs - Opportunity for other breweries and beverage companies to introduce variety packs of their own hard seltzers to appeal to a wider range of consumers.
Industry Implications
1. Brewing - Opportunity for other breweries to expand their product lines and experiment with new flavors to compete in the hard seltzer market.
2. Beverage - Opportunity for other beverage companies to enter the hard seltzer market and provide more options for consumers seeking low-calorie and gluten-free options.
3. Health and Wellness - Opportunity for companies in the health and wellness industry to explore and create new low-calorie and gluten-free beverage options to cater to their health-conscious consumers.