Arctic Blue Beverages is expanding its range of oat-based products with Hang Oat Vanilla, its first oat-based ready-to-drink product based on the multi-award-winning Arctic Blue Gin. Packaged in conveniently sized Tetra Pak cartons, the oat-based mild alcoholic beverage is made with pure Finnish water and it boasts 4.5% ABV. The 100% vegan beverage carton is decorated with splashy, youthful and dreamy graphics that express the free-spirited and carefree nature of the standout oat-based product.
Valtteri Eroma, CEO of Arctic Blue Beverages, says "[Hang Oat Vanilla] is aimed especially at younger, conscious people, for whom sustainability is important." Additionally, the product responds to the demand for dairy-free oat products, which are taking up more shelf space than their traditional dairy counterparts.
Oat-Based Mild Alcoholic Beverages
Hang Oat Vanilla Boasts 4.5% ABV and a Playful Carton Design
Trend Themes
1. Oat-based Alcoholic Beverages - There is an opportunity to develop more alcoholic products using oat as a base ingredient.
2. Sustainable Packaging - Brands can explore the use of eco-friendly packaging, such as Tetra Pak cartons, to appeal to conscious consumers.
3. Dairy-free Products - Creating more plant-based and dairy-free products can attract consumers seeking healthier and more ethical beverage options.
Industry Implications
1. Alcohol - The alcohol industry can explore the use of oat-based ingredients to create innovative and unique products.
2. Packaging - Companies that specialize in eco-friendly, sustainable packaging solutions can partner with beverage brands to promote their products.
3. Plant-based Food - The plant-based food industry can expand its offerings to include dairy-free oat-based beverages and products.