French plant-based meat innovator HappyVore launched an inventive ham alternative made with textured pea protein and bean protein concentrate.
These plant-based slices are free from major allergens and provide 20 grams of protein per 100 grams, leading it to receive a Nutriscore of A. What's more, this alternative protein source powered by plant-based ingredients is said to generate four times fewer emissions than conventional, animal-derived ham. "We wanted to get out of the confrontation with meat by going back to the roots of why we launched HappyVore: to help the French switch to a more plant-based diet, while having fun," said CEO and co-founder Guillaume Dubois at the time.
Already, HappyVore's freshly launched ham alternative is winning over the public—it's been voted Saveur de l’Année (Taste of the Year) 2025 by consumers.
Plant-Powered Ham Slices
HappyVore's Ham Alternative Uses Pea Protein & Bean Protein
Trend Themes
1. Allergen-free Plant Protein - The development of allergen-free plant-based proteins is disrupting the food industry by catering to individuals with dietary restrictions without compromising on protein intake.
2. Eco-friendly Meat Alternatives - Eco-conscious consumers are increasingly drawn to plant-based meats that significantly reduce carbon emissions compared to their animal-based counterparts.
3. Nutriscore-awarded Products - Health-focused food innovations announcing high NutriScores appeal to a growing demographic seeking nutritious yet satisfying meal alternatives.
Industry Implications
1. Plant-based Foods - The plant-based sector continues to expand, driven by innovative products like protein-rich ham alternatives that cater to health-conscious and environmentally aware consumers.
2. Sustainable Food Production - Reducing emissions in food production is becoming vital, with plant-based alternatives playing a crucial role in achieving sustainability goals.
3. Functional Food Ingredients - Demand for functional ingredients, such as pea and bean proteins, is growing as consumers look for food options that offer both nutritional benefits and environmental sustainability.
