For the 2024 fall season, 19 Crimes and Universal Products & Experiences revived a limited-edition collection of Halloween wines featuring classic Universal Monsters, and introduced an all-new character to the mix. Alongside fan-favorite Frankenstein Cabernet Sauvignon, 19 Crimes and debuted "an equally bold counterpart," The Bride of Frankenstein Red Blend.
Packaged in a glow-in-the-dark bottle with an interactive augmented reality experience that can be activated by scanning the on-label QR code, The Bride of Frankenstein Red Blend delights as a new addition to the lineup. Within its spooky seasonal collectible bottle, the red wine blend shares well-balanced notes of vanilla, chocolate and a hint of cedar spice.
Like other collectibles from this monstrous collection, this product is only available for a limited time online and through select retailers.
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Trend Themes
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2. Glow-in-the-dark Labels - Glow-in-the-dark labels add an extra layer of novelty and appeal to seasonal products, enhancing their attractiveness in low-light environments.
3. Limited-edition Collectibles - Releasing limited-edition products creates a sense of urgency and exclusivity, driving higher sales and stronger customer loyalty.
Industry Implications
1. Wine and Spirits - The wine industry is increasingly leveraging innovative packaging and marketing strategies to stand out in a competitive market.
2. Augmented Reality - AR technology is being adopted across various sectors to enhance user experiences and provide interactive content.
3. Seasonal Retail - Seasonal retail products benefit from themes and limited-time offerings, appealing to consumers looking for unique, timely purchases.