The New Hocus Pocus x Besa x Eliqs White Wine is Here for Halloween
Katherine Pendrill — September 28, 2020 — Lifestyle
References: vinoshipper & delish
Spooky season has arrived and now you can celebrate the season in a more adult-friendly way with the new Hocus Pocus x Besa x Eliqs White Wine.
Eliqs Beverage & Design Shop recently teamed up to launch a line of canned white wines inspired by the classic Disney film 'Hocus Pocus.' Each six-pack of the Hocus Pocus wines includes one limited edition custom design inspired by the witchy Sanderson sisters. As for the taste, the wine is described as "Fragrant aromas with a smooth blend between dry and sweet on the palate. Crisp, light, and aromatic texture profile." Each can has a 12.5% ABV and three cans is equal to one bottle of wine–meaning your six packs contains two whole bottles of wine.
Best of all, sales from the wines benefit community gardens and parks in New York City.
Eliqs Beverage & Design Shop recently teamed up to launch a line of canned white wines inspired by the classic Disney film 'Hocus Pocus.' Each six-pack of the Hocus Pocus wines includes one limited edition custom design inspired by the witchy Sanderson sisters. As for the taste, the wine is described as "Fragrant aromas with a smooth blend between dry and sweet on the palate. Crisp, light, and aromatic texture profile." Each can has a 12.5% ABV and three cans is equal to one bottle of wine–meaning your six packs contains two whole bottles of wine.
Best of all, sales from the wines benefit community gardens and parks in New York City.
Trend Themes
1. Novelty Themed Beverages - The trend of creating specialty beverages inspired by popular movies or themes presents an opportunity for brands to create unique and nostalgic drinking experiences.
2. Collaborative Product Partnerships - Collaborating with different brands or movies to create exclusive beverage collections allows for cross-promotion and taps into a wider fan base.
3. Socially Conscious Consumerism - Consumers are increasingly drawn to products that give back to communities or support social causes, making charitable partnerships an attractive marketing strategy.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the trend of creating novelty themed beverages by partnering with entertainment brands to create unique and limited-edition drink offerings.
2. Film Industry - Film production companies can explore collaborations with beverage brands to create exclusive products inspired by popular movies, enhancing the fan experience and generating additional revenue.
3. Non-profit Sector - Community gardens and park organizations can benefit from collaborations with beverage brands by receiving sales proceeds, helping them fund and maintain their important initiatives.
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