Greek mountain tea is a naturally caffeine-free herbal tea infusion made from the dried flowers, leaves and stems of the Sideritis plant. This beverage is commonly consumed as part of the Mediterranean diet and is revered for its numerous health benefits. While the tea is often consumed hot, Arte & Vita launched a functional, ready-to-drink cold-brewed and sparkling Greek mountain tea beverage.
TΣAI (pronounced "tsa-i") is being introduced as the first carbonated tea of its kind, made with a base of spring water and hand-picked herbs from Greece. The tea beverages are enhanced with flavors like Ginger & Honey and Mediterranean Citrus & Ginseng.
The Greek mountain tea beverage is rich in flavonoids, antioxidants and serves as a satisfying low-sugar, low-calorie alternative to products like kombucha and comparable tea drinks. For centuries, this kind of tea has been consumed to help stave off everything from the common cold to aches and allergies.
Cold-Brewed Mountain Teas
TΣAI is a Chilled, Ready-to-Drink Take on Greek Mountain Tea
Trend Themes
1. Cold-brewed Mountain Teas - Opportunity for creating innovative and refreshing cold-brewed versions of traditional herbal teas.
2. Ready-to-drink Beverages - Disruption in the beverage industry with convenient and functional ready-to-drink herbal tea options.
3. Functional Flavor Combinations - Innovative blends of herbs and flavors that enhance the taste and health benefits of herbal tea beverages.
Industry Implications
1. Beverage - Cold-brewed herbal tea beverages can disrupt the traditional beverage market with their unique flavors and health benefits.
2. Health and Wellness - The growing interest in functional and natural beverages presents an opportunity for the herbal tea industry to cater to health-conscious consumers.
3. Natural Remedies - Offering a contemporary twist on traditional medicinal teas, cold-brewed mountain teas can disrupt the natural remedies industry by providing a refreshing and convenient alternative.