Merlot and chardonnay are first and foremost associated with wine, but many people fail to realize that these names identify grape types as well—but that's part of what make the branding of the First Press grape juices so brilliant.
If the grape juices from Gisborne Gourmet were packaged in tall, slender containers, the public might confuse them for real wine. But the stout glass bottles that are used to contain First Press products hint at the non-alcoholic content inside.
One of the most interest things about First Press is that the wine grapes that make the juices were grown with the intention of making wine. These grapes even go through the same process of being picked, crushed and pressed, but rather than being treated in the same way that goes on to make wine, a slight diversion is made to result in a product with 0% ABV.
Gourmet Grape Juices
Gisborne Gourmet's 'First Press' Line Has Zero Alcohol Content
Trend Themes
1. Alcohol-free Beverages - Disruptive innovation opportunity: Develop new and creative non-alcoholic beverages that mimic the qualities and flavors of alcoholic drinks.
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3. Alternative Uses for Wine Grapes - Disruptive innovation opportunity: Explore innovative ways to utilize wine grapes in non-traditional products, expanding the market beyond traditional wine.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce innovative products and flavors to the beverage market, targeting consumers looking for unique and healthier options.
2. Hospitality Industry - Disruptive innovation opportunity: Offer alcohol-free alternatives at restaurants and bars, catering to health-conscious individuals and designated drivers.
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