Margot Robbie, her husband Tom Ackerley and friends Josey McNamara, Regan Riskas and Charlie Maas launched Papa Salt Gin in 2023 and the coastal gin brand is now debuting its first gin cocktail in a can.
"We made Papa Salt because we wanted a gin to drink in the sun with our friends, but the consumer isn’t just staying at home anymore, says CEO Charlie Maas, "They’re on the move."
Papa Salt Paloma RTD is launching at 5% ABV in 250ml cans, delivering the right size and strength to deliver the kind of experience on-the-go consumers desire. To achieve the quality consumers trust, the brand turned to CAPI Grapefruit Soda to create its gin-based Paloma.
Ready-to-Drink Gin Palomas
Papa Salt Gin Launched a Gin Cocktail in a Can for Consumers on the Go
Trend Themes
1. Ready-to-drink Cocktails - Offering convenience for modern consumers, ready-to-drink cocktails are reshaping social drinking habits.
2. Celebrity-endorsed Beverages - Leveraging star power, celebrity-endorsed beverages are gaining fast traction and reliability in market presence.
3. Portable Alcoholic Drinks - Consumers' active lifestyles are driving the demand for portable alcoholic drinks perfectly suited for on-the-go enjoyment.
Industry Implications
1. Beverage Industry - Innovations like RTD gin cocktails are transforming the traditional beverage industry by addressing consumer demand for convenience and quality.
2. Entertainment and Celebrity Marketing - The rise in celebrity-endorsed products underscores the impact of entertainment figures in boosting brand visibility and consumer trust.
3. Packaging and Distribution - Emerging trends in portable drink packaging are creating opportunities for advancements in sustainable and efficient distribution solutions.