Crafter’s Aromatic Flower Gin was recently unveiled at the TFWA World Exhibition & Conference in Cannes, introducing the world to a unique blend of botanicals that has a natural copper color—until it is mixed with tonic.
The Aromatic Flower Gin is made with 12 botanicals including everything from rose petals and elderflower to meadowsweet and chamomile. Rosehip blooms are also a key botanical in the gin spirit, causing it to undergo a transformation from a copper-colored drink to a pin one when tonic is added. This can be attributed to the natural pigment found in rosehip blooms, which reacts in response to the change of acidity when a high-quality tonic is added.
Like rosehips, butterfly pea flowers are also being used to create dramatic color-changing drinks that morph from blue to pink when the pH levels are disrupted.
Transformative Gin Spirits
Crafter’s 'Aromatic Flower Gin' Turns Pink with the Addition of Tonic
Trend Themes
1. Color-changing Drinks - The use of botanicals with natural pigments that react to changes in acidity to create color-changing drinks.
2. Unique Blends of Botanicals - The creation of gin spirits with unusual combinations of botanicals such as rose petals, elderflower, meadowsweet, and chamomile.
3. Disruptive Innovation in Gin-making - The introduction of transformative gins that offer a unique drinking experience by changing color when mixed with tonic.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore the creation of color-changing spirits using natural botanical pigments.
2. Gin Spirit Manufacturing - Gin spirit manufacturers can experiment with unique blends of botanicals to create innovative and transformative gin products.
3. Mixology and Bartending - Mixologists and bartenders can leverage color-changing gins to create visually stunning and Instagrammable cocktails for customers.