Luxury fashion house Gucci collaborated with Connaught Bar mixologist Giorgio Bargiani to create its first collector's cocktail, Elisir d’Elicriso. This new libation was newly unveiled at the Gucci Giardino 25 café and cocktail bar in Florence, Italy and it's also being sold online in the form of a conveniently pre-made, ready-to-drink version.
This cocktail was created to celebrate the Tuscan region and showcase ingredients that are specific to the country. It pairs vermouth and two local liqueurs (Vetiver and N.4 Podere Santa Bianca) with London dry gin, white vinegar and red wine from Tenuta San Guido. Gucci's collector's cocktail gets its name from drops of elicriso (helichrysum oil.)
This luxurious take on pre-made cocktails is packaged in a chiseled glass bottle that would make a standout addition to a home bar cart.
Luxurious Pre-Made Cocktails
Elisir d’Elicriso is the First Collector's Cocktail from Gucci
Trend Themes
1. Luxury Pre-made Cocktails - Creating and marketing pre-made cocktails with high-end ingredients and flavors for home bar carts or gifting.
2. Collaborative Cocktails - Collaborating with mixologists or notable brands to create signature cocktails for special events or releases.
3. Specialty Ingredient Showcases - Highlighting locally-sourced or region-specific ingredients in unique and high-end drink offerings.
Industry Implications
1. Luxury Goods - Crafting high-end, pre-made cocktails in unique and ornate packaging as an addition to luxury home goods lines.
2. Hospitality - Partnering with mixologists or notable brands to create signature cocktails for special events or exclusive bar menus.
3. Food and Beverage - Developing specialty ingredient cocktails and partnering with luxury fashion brands to create exclusive, high-end drink offerings.