Premium cognac D’ussé recently launched a new way for consumers to get their hands on its D’ussé VSOP via a hashtag ordering service. Fans of the brand are now able to text #DUSSE100 to 81000 to buy a bottle, or alternatively, users who are pre-registered with Boost may use the same hashtag on social media platforms like Twitter or Instagram to initiate a purchase.
Boost defines itself as an "invisible e-commerce platform" that creates points of sale based on hashtags—all without apps, links and complicated checkouts. For the launch of this new ordering service, D’ussé also partnered with technology and logistics platform Saucey.
Since sharing the news of its new hashtag-based alcohol ordering service via Instagram, D’ussé has received hundreds of comments, most of them being the hashtag.
Hashtag-Based Ordering Services
The DUSSE100 Hashtag Helps Drinkers Reserve a D’ussé VSOP Bottle
Trend Themes
1. Hashtag-based Ordering - Using hashtags as a means of ordering products and services presents a disruptive innovation opportunity for businesses to streamline e-commerce and create seamless user experiences.
2. Invisible E-commerce Platforms - The rise of invisible e-commerce platforms like Boost, which utilize hashtags to create points of sale, opens up opportunities for businesses to simplify the purchasing process and reach customers through various social media platforms.
3. Social Media Purchases - Enabling customers to make purchases directly through hashtags on social media platforms, such as Twitter or Instagram, creates a disruptive innovation opportunity for businesses to tap into the vast user base and convenience of these digital spaces.
Industry Implications
1. Alcohol Retail - The alcohol retail industry can leverage hashtag-based ordering services to enhance customer convenience and increase sales by providing a seamless purchasing experience through social media.
2. E-commerce Technology - Invisible e-commerce platforms like Boost and technology/logistics companies such as Saucey are at the forefront of enabling hashtag-based ordering, presenting disruptive innovation opportunities within the e-commerce technology industry.
3. Social Media Marketing - Hashtag-based purchasing on social media platforms creates a disruptive innovation opportunity for the social media marketing industry to connect brands directly with consumers and drive sales through targeted campaigns.