To address a lack of awareness surrounding skin cancer, Brazil's Horarios Dermatology Clinic created DiagnostiCookies as an appealing way to reach the public and deliver an important PSA. Brazil is the country with the highest rate of solar radiation and skin cancer is the most common cancer. With the aid of the marketing communications agency Wunderman Thompson, the clinic created edible PSAs that look like melanoma moles.
While one row of perfectly round cookies show that people should be looking for even borders, symmetry, one color and certain sizes when inspecting moles, the second row of DiagnostiCookies highlights what the opposite looks like so that it's easier to take action on uneven or odd-looking moles on skin.
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Trend Themes
1. Edible Psas - The trend of using food as a medium to deliver important public service announcements opens up opportunities in the advertising and food industry, as well as in healthcare.
2. Interactive Learning - The use of visually engaging and interactive mediums like DiagnostiCookies to educate the public about important health concerns presents opportunities for innovation in education, healthcare, and marketing.
3. Personalized Prevention - The trend towards personalized approaches to health and wellness, including early detection of skin cancer, can be further enhanced through the use of customizable and edible PSAs like DiagnostiCookies.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of edible PSAs by exploring new and innovative ways to deliver messages through food.
2. Food and Beverage - The food industry has the potential to offer new products and services centered around the use of food as a medium to deliver important messages, like personalized edible PSAs.
3. Healthcare - The healthcare industry can leverage interactive and visually engaging tools, such as DiagnostiCookies, to educate and promote early detection, particularly for diseases like skin cancer.