Darling Mimosa got its start in response to a lack of ready-to-drink beverages fitting for brunch and now, the brand offers several refreshing varieties to help adults ease into their day with bright, bubbly options. The ready-to-drink sparkling mimosas are made with local wine and real juice, and they can be sipped and savored in varieties like Orange, Grapefruit and Pineapple.
While many ready-to-drink alcohol options cater to evening occasions, these canned wine beverages distinguish themselves by addressing a notable gap in the market for convenient, effervescent late-morning beverages with a boozy twist. With refreshing and innovative offerings, Darling Mimosa adds a touch of celebration to daytime gatherings, redefining the way people enjoy the fizz of prosecco and the freshness of juice.
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Trend Themes
1. Conveniently Canned Beverages - The rise of ready-to-drink sparkling mimosas in conveniently canned form creates a new trend in the beverage industry.
2. Daytime Alcohol Options - Addressing a gap in the market, ready-to-drink sparkling mimosas offer a new trend for adults looking for boozy twist in late-morning gatherings.
3. Redefining Brunch Beverages - Darling Mimosa's refreshing and innovative offerings redefine the way people enjoy the fizz of prosecco and the freshness of juice, creating a new trend in brunch culture.
Industry Implications
1. Beverage Industry - The rise of ready-to-drink sparkling mimosas provides disruptive innovation opportunities for beverage companies to explore new canned product lines.
2. Alcohol Industry - Addressing the gap for daytime alcohol options, ready-to-drink sparkling mimosas open up disruptive innovation opportunities for alcohol brands to expand their portfolio and tap into the brunch market.
3. Hospitality Industry - With Darling Mimosa's redefinition of brunch beverages, there are disruptive innovation opportunities for hospitality companies to create unique brunch experiences that feature these ready-to-drink sparkling mimosas.