Clubby Seltzers were created by three golf buddies looking for a crisp and refreshing beverage for both on and off the green. The seltzer company recently completed its Series A round of funding after its successful launch in 2021. The company expects to expand its flavor line-up to a foursome variety pack.
The new variety pack will include the original lemon-lime, grape, orange, and raspberry-lemon flavors. Each beverage contains electrolytes to fuel the drinker's golf game. In addition, the seltzer only has 100 calories and 2 grams of sugar per can with a 5% ABV. Currently, Clubby is distributed across more than 540 locations in Oklahoma, including major retailers like Whole Foods, Walmart, Target, Quick Trip, and Reasor's.
Electrolyte Craft Seltzers
Clubby Seltzers are Made with Natural Flavors and Electrolytes
Trend Themes
1. Craft Seltzer with Electrolytes - Opportunity for beverage companies to create health-conscious and functional seltzers to attract health-focused consumers.
2. Flavored Variety Packs - There is potential for seltzer companies to introduce new and unique flavor combinations and offer them in convenient variety packs to attract more consumers.
3. Natural Ingredients - Natural and organic ingredients are becoming more popular among consumers, offering an opportunity for beverage companies to create seltzers with natural flavors and ingredients.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to cater to the increasing demand for healthier and more functional drinks.
2. Retail Industry - Retailers can benefit from offering a wider variety of craft seltzers with unique flavor combinations to attract more customers and increase revenue.
3. Health Industry - Health and wellness professionals can recommend craft seltzers with natural and organic ingredients to their clients who are looking for healthier drink options.