Exclusive Cross-Culture Cookies

Oreo is Bringing Its 'China Six Flavors Series' to America

Some snack food flavors are only introduced for consumers in a specific part of the world and Oreo is now giving Americans the chance to get a taste of the China Six Flavors series.

For four years, Oreo has teamed up with Tmall Super Brand Day and this year it is introducing the co-branded cookies that were created with China's Palace Museum Food Company. As well as being able to discover intriguing new flavors like Red Bean Cake Flavor, Lychee-Rose Cake Flavor, Green Tea Cake Flavor, Spicy Pepper Pastry Flavor and the Chaoshan-style BBQ Pork Pastry Flavor, American consumers will also be treated to Chinese-style packaging.

At landmarks in New York City, models in traditional Chinese clothing invited people to experience the taste of the Oreo cookies that have never before been available in North America.
Trend Themes
1. Cross-culture Flavors - Opportunity for brands to introduce unique and intriguing flavors from different cultures into new markets.
2. Co-branded Partnerships - Opportunity for brands to collaborate with local companies to create exclusive products that cater to specific markets.
3. Cultural Packaging - Opportunity for brands to incorporate culturally-inspired packaging to enhance the appeal and uniqueness of their products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to expand their product offerings by introducing cross-cultural flavors and co-branded partnerships.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist brands in leveraging cross-cultural flavors and cultural packaging to attract new customers.
3. Retail - Opportunity for retailers to display and showcase cross-cultural products with unique flavors and packaging, attracting consumers seeking exotic experiences.

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