Banza and Oath Pizza have joined forces to offer pizza lovers an alternative to Oath's previous cauliflower and gluten- free crusts with all-new plant-based and gluten-free chickpea pizza crusts. This partnership follows Banza launching its first-to-market frozen chickpea pizza at grocery stores just seven months ago. As Mike Tarullo, Chief Operating Officer at Banza, describes "Since we launched our pizza in grocery, we've found that 50% of people who are buying it are brand new to frozen pizza. We're thrilled that Oath is bringing our chickpea pizza crust to restaurants for the first time."
The crispy chickpea pizza crusts are being introduced to Oath's locations across New York, Massachusetts, Pennsylvania, Ohio and Virginia. The new pizza option is both vegan and free from gluten, which comes highly requested by consumers.
Chickpea Pizza Crusts
Banza & Oath Pizza are Offering a New Kind of Pizza Crust for the First Time
Trend Themes
1. Plant-based Pizza Crusts - Opportunity to create more innovative plant-based pizza crusts options to cater to consumers who want healthier and gluten-free choices.
2. Frozen Food Market Growth - Opportunity to develop creative frozen food products with new and healthier ingredients to appeal to more consumers within this growing market segment.
3. Alternative Pizza Crusts - Opportunity to create pizza crusts using non-traditional ingredients such as chickpeas to cater to health-conscious consumers wanting alternatives to wheat flour-based pizza crusts.
Industry Implications
1. Food Manufacturing - Opportunity to create and market new food products using alternative, healthier, non-traditional ingredients such as chickpeas for pizza crusts.
2. Restaurant and Food Services - Opportunity to tailor menus with menu items catering to the growing market segment of health-conscious consumers who want gluten-free and plant based dietary options.
3. Grocery Stores - Opportunity to develop and offer unique and innovative plant-based frozen food options to cater to the growing demand for health-conscious and plant-based dietary choices.