PeaTos Unveiled 'Crunchy Pizza Rings' to Promote the TMNT Movie
Colin Smith — December 20, 2022 — Marketing
PeaTos and Paramount Consumer Products have announced a promotional partnership to coincide with the release of Teenage Mutant Ninja Turtles: Mutant Mayhem on 4 August 2023. PeaTos' Crunchy Pizza Rings will feature Teenage Mutant Ninja Turtles branding and be sold in-stores and online in attention-grabbing displays and special boxes to promote the film.
The all-new plant-based PeaTos range includes four flavors in the form of crunchy onion rings, no-cheese curls, fiery curls, and pizza rings. PeaTos can be found in curls or rings and in single-serve, bulk, and variety multipacks. The Teenage Mutant Ninja Turtles: Mutant Mayhem film, produced by Seth Rogen, follows the Turtle brothers as they try to win the hearts of New Yorkers and take on a crime syndicate but face an army of mutants instead as they discover the harsh reality of the world.
Image Credit: PeaTos
The all-new plant-based PeaTos range includes four flavors in the form of crunchy onion rings, no-cheese curls, fiery curls, and pizza rings. PeaTos can be found in curls or rings and in single-serve, bulk, and variety multipacks. The Teenage Mutant Ninja Turtles: Mutant Mayhem film, produced by Seth Rogen, follows the Turtle brothers as they try to win the hearts of New Yorkers and take on a crime syndicate but face an army of mutants instead as they discover the harsh reality of the world.
Image Credit: PeaTos
Trend Themes
1. Plant-based Snacks - There is an opportunity to expand the trend of healthier and more environmentally-friendly snacking with the introduction of plant-based PeaTos snacks.
2. Movie-themed Promotions - Brands can tap into the success and excitement of upcoming blockbuster movies by creating movie-themed promotions such as PeaTos' partnership with Teenage Mutant Ninja Turtles: Mutant Mayhem.
3. On-the-go Packaging - Innovative packaging designs such as special boxes and attention-grabbing displays can help capture consumer attention and make snacking on-the-go more convenient and enjoyable.
Industry Implications
1. Snack Food - The snack food industry can benefit from expanding their plant-based options and creating unique packaging designs to promote movie-themed partnerships as seen in PeaTos' Crunchy Pizza Rings.
2. Film - Film industries can capitalize on the success of movie-themed promotions with snack companies and expand their marketing efforts through these partnerships.
3. Packaging - Packaging companies can explore innovative designs for on-the-go snack packaging such as the special boxes and displays featured in PeaTos' promotional partnership with Teenage Mutant Ninja Turtles: Mutant Mayhem.
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