Caskai introduced Caskai Sparkling Cascara Infusion, which contains what it calls "a secret that has been silent for over 1,000 years." This secret is none other than cascara, the dried husk of the coffee fruit, which has been prized for its energizing benefits throughout history.
With naturally occurring caffeine, the energizing Caskai Sparkling Cascara Infusion is rich with antioxidants, essential fatty acids, protein and B vitamins.
The balancing 44-calorie beverage combines sun-dried cascara with spring water, organic cane sugar for sweetness, as well as carbon dioxide, citric acid "and nothing else." This is an important part of Caskai's philosophy, as it aims to provide deliver benefits to consumers naturally without making modifications to the many great gifts that nature offers.
Coffee Fruit Beverages
Caskai Sparkling Cascara Infusion is Made with Dried Coffee Cherry Husks
Trend Themes
1. Coffee Fruit Beverages - The introduction of Caskai Sparkling Cascara Infusion highlights the potential for alternative beverage options using coffee fruit that have been previously overlooked.
2. Natural Energy Sources - Caskai Sparkling Cascara Infusion provides natural caffeine and other nutrients, emphasizing an increasing trend in the market for natural, unmodified energy sources.
3. New Uses for By-products - The use of cascara, the typically discarded by-product of coffee production, in Caskai Sparkling Cascara Infusion showcases a trend towards finding new purposes for by-products in the food and beverage industry, ultimately reducing waste and improving sustainability.
Industry Implications
1. Beverage Industry - Caskai Sparkling Cascara Infusion adds to a growing market demand for innovative and healthier beverage options in the industry.
2. Coffee Production Industry - The shift towards repurposing cascara in beverages highlights a new opportunity for the coffee production industry to reduce waste and generate additional revenue streams.
3. Sustainable Food Industry - Caskai Sparkling Cascara Infusion aligns with a growing demand for sustainable food products and serves as an example for the industry to explore new ways to reduce waste and improve sustainability through repurposing by-products.