The Salted Caramel Energy Bar from Redd recently made its debut at Natural Products Expo West and quickly identified as a NEXTY Award finalist in the Best New Special Diet Food category.
The indulgently flavored energy bar is touted as a "deliciously revolutionary on-the-go meal bridge" that is meant to provide sustainable energy in between meals. As such, the energy bar is slightly caffeinated with yerba mate extract and comes packed with 10 grams of protein, 11 all-natural superfoods and a whopping 23 vitamins and minerals.
As well as delivering on taste and nutrition, the certified gluten-free, non-GMO energy bar also includes an antioxidant blend of vibrant berry powders and extracts to further promote health and well-being in the body.
Caffeinated Caramel Energy Bars
This Redd's Bar is Touted as an "On-the-Go Meal Bridge"
Trend Themes
1. Indulgently Flavored Energy Bars - Disruptive innovation opportunity: Create a line of indulgent energy bars that combine gourmet flavors with sustainable energy.
2. On-the-go Meal Bridges - Disruptive innovation opportunity: Develop convenient meal replacement bars that bridge the gap between meals and provide sustainable energy and nutrition.
3. All-natural Superfoods - Disruptive innovation opportunity: Create energy bars that are packed with all-natural superfoods to enhance health and well-being.
Industry Implications
1. Healthy Snacks - Disruptive innovation opportunity: Revamp the healthy snacks industry by introducing innovative energy bars that offer delicious flavors and superior nutrition.
2. Meal Replacement - Disruptive innovation opportunity: Transform the meal replacement industry with on-the-go bars that provide sustained energy and necessary nutrients.
3. Functional Foods - Disruptive innovation opportunity: Revolutionize the functional foods industry by creating energy bars that combine gourmet flavors with functional ingredients for maximum health benefits.