Beyond healthy living and staying active, aging well involves feel-good activities that contribute to feeling younger and more vibrant, and Breyers CarbSmart is getting this message to consumers with a new kind of "Anti-Aging Cream."
Positioned as Anti-Aging Cream, Breyers CarbSmart boasts just three to five net grams and 60 to 150 calories per serving, sharing a sweet way for all ages to indulge. According to an online survey conducted recently with 1,000 Americans, more than 83% of Americans over the age of 55 say eating their favorite sweet treat, including frozen dessert, makes them feel more youthful than getting rid of wrinkles.
To help everyone feel a little more youthful, Breyers CarbSmart brought back multi-award-winning actress and singer Bernadette Peters, who served as the brand's spokesperson in the early 90s.
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Trend Themes
1. Feel-good Food Marketing - Leveraging emotional well-being and nostalgia, brands are effectively positioning indulgent products as part of a youthful lifestyle.
2. Celebrity Brand Endorsements - Brands are increasingly using familiar faces from the past to draw on nostalgia and attract a mature demographic through emotional connection.
3. Low-carb Health Foods - Health-conscious consumers are showing a rising preference for low-carb options that offer indulgence without compromising dietary goals.
Industry Implications
1. Food and Beverage - The food and beverage sector is seeing a surge in demand for products that combine health benefits with emotional well-being features.
2. Marketing and Advertising - Marketing strategies are increasingly focusing on emotional appeal and nostalgia to connect with aging populations.
3. Health and Wellness - The health and wellness industry is expanding its scope to include emotional well-being as a crucial component of aging gracefully.