For Halloween 2024, Wendy's introduced a limited-edition Boo! Bag meal featuring a Dave's Single, small Hot & Crispy Fry, a small Frosty, a collectible glow-in-the-dark Bone Chiller Frosty figure and a Boo! Books coupon book—which features coupons for five free Jr. Frosty treats, and a sixth bonus coupon for redeeming a $1.99 Wendy's kids' meal with any purchase. What's more, every Boo! Books coupon book sold in a Boo! Bag helps to support the Dave Thomas Foundation for Adoption. Alternatively, Boo! Books can be purchased separately via Wendy's mobile app and self-order kiosks.
This all-ages meal bundle with a special figure for spooky season is available in limited quantities and speaks to parents looking for value-packed, kid-pleasing meals, as well as kidults who love building out their collection of collectibles.
Spooky Kidult Meals
Wendy's Limited-Edition Boo! Bag Meal Contains a Collectible Frosty Figure
Trend Themes
1. Halloween-themed Meal Bundles - Limited-edition meal bundles with Halloween themes are attracting both parents and kidults, enhancing seasonal customer engagement.
2. Collectible Fast Food Merchandise - Fast food chains are including collectible figures in meal deals, creating excitement and brand loyalty among consumers.
3. Philanthropic Promotions - Partnerships with charitable organizations in promotional deals provide an added incentive for customers to make purchases.
Industry Implications
1. Fast Food - The fast food industry is leveraging unique meal bundles and collectibles to attract new demographics and retain current customers.
2. Toy Manufacturing - Collaborations between fast food brands and toy manufacturers are resulting in specialty items that can become cult collectibles.
3. Mobile Applications - The food industry is increasingly relying on mobile apps for exclusive offers and easy access to promotional bundles and coupon books.