Elsa Hosk is the latest personality to try her hand at crafting a smoothie Erewhon and her Blueberry Cobbler Scandi Summer certainly doesn't disappoint.
For those unfamiliar, Elsa Hosk is a Swedish model and influencer. Much like fellow Swede, Matilda Djerf, Hosk has teamed up with the luxury grocery store chain, Erewhon, to put together a rich and fruity new smoothie. Hosk’s Blueberry Cobbler Scandi Summer is available now through August 15th and features a lengthy list of ingredients. The smoothie starts with Malk Organic Vanilla Oat Milk blended with organic bananas and blueberries. The drink is then enhanced with lucuma, blue spirulina, and Bio-K Blueberry, and finished with a topping of organic coconut whip and graham cracker crust crumbles.
Blueberry Cobbler Smoothies
Erewhon Has a New Blueberry Cobbler Scandi Summer Smoothie
Trend Themes
1. Influencer-crafted Beverages - Influencers co-designing exclusive beverages leverages their social media presence to drive unique product launches and brand partnerships.
2. Functional Ingredients - Incorporating superfoods and specialized ingredients like lucuma and blue spirulina taps into consumer demand for health-boosting and nutrient-rich beverages.
3. Limited-time Offerings - Seasonal or limited-duration product availability creates urgency and can boost consumer interest and engagement through a fear-of-missing-out effect.
Industry Implications
1. Health-focused Grocery Retail - Retailers focusing on health-forward products see opportunities in catering to the wellness-conscious customer base with innovative and nutritious offerings.
2. Beverage Manufacturing - Developing new and unique beverage recipes that feature trend-driven ingredients sets brands apart in a competitive market.
3. Social Media Marketing - Capitalizing on influencer collaborations can amplify brand reach and engagement, fostering direct connections with target audiences.