Jamie Proud of The Pound was named the winner of the inaugural Good Living Brewing Company Dry January Cocktail Competition, which challenged bars across England to create no- and low-alcohol cocktails. For the contest, bars were tasked with using at least 100 milliliters of Good Living Brewing’s 0.5% ABV Binary Botanical.
The creation that came out on top is Proud's Binary Reboot, which reinterprets the Bloody Mary with the low-alcohol product. The cocktail recipe also calls for tomato juice, asparagus and red onion syrup, rosemary and thyme salt, Tabasco and Seedlip Spiced, plus a few other flavorful additions.
As Proud describes, "I believe, as the days go by more people want no/low alcohol drinks. and on our next menu we are looking to have more options for that reason."
Low-Alcohol Bloody Mary Cocktails
Binary Reboot Offers a Low-ABV Take on the Classic Bloody Mary
Trend Themes
1. Low-alcohol Cocktails - Opportunity to capitalize on the growing demand for no/low alcohol drinks by offering a variety of low-alcohol cocktail options.
2. Dry January Competitions - Opportunity to participate in dry January competitions and showcase creative no/low alcohol cocktail recipes.
3. Alternative Ingredients - Opportunity to experiment with alternative ingredients to create unique and flavorful low-alcohol cocktails.
Industry Implications
1. Beverage Industry - Opportunity for bars and breweries to expand their offerings with a range of low-alcohol cocktail options.
2. Hospitality Industry - Opportunity for hotels, restaurants, and bars to cater to the increasing demand for no/low alcohol drinks and attract health-conscious consumers.
3. Alcohol-free Beverage Industry - Opportunity for companies specializing in alcohol-free beverages to develop innovative products and flavors specifically for the low-alcohol cocktail market.