Ahead of Red Nose Day this year on March 24th, Mini Babybel and the Comic Relief charity teamed up to create a unique billboard for food at Kings Cross station in London. The large-scale billboard was set up to share 10,000 individually wrapped Babybels with jokes on them to lift the spirits of commuters. On-site, Googlebox star Scarlett Moffatt was present to share even more jokes with passersby.
Food billboards remain an effective way for food brands to share a large quantity of product with the public. Other examples of snacks that have been given out in the past via interactive billboards include cakes, candies and even ice cream cups.
Red Nose Day is an annual event in the UK that raises money for Comic Relief, which tackles issues of poverty and injustice in the UK and Africa.
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
Trend Themes
1. Interactive Food Billboards - Creating large-scale billboards that offer interactive and engaging experiences for consumers, such as sharing individually wrapped products with jokes, can effectively promote food brands and create a memorable experience for the public.
2. Comedic Marketing Campaigns - Collaborating with charities or famous personalities to create humorous and entertaining marketing campaigns, like Mini Babybel and Comic Relief's billboard featuring jokes, can help uplift the spirits of consumers, attract attention, and generate brand loyalty.
3. Cause-related Marketing - Aligning with charitable events, such as Red Nose Day, to support a cause and raise awareness can create opportunities for food brands to connect with consumers who value social responsibility while promoting their products through unique activations.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of interactive billboards and comedic marketing campaigns to engage with consumers, increase brand visibility, and generate sales.
2. Advertising and Marketing - The advertising and marketing industry can foster innovation by developing creative strategies and campaigns that leverage humor, interactivity, and cause-related marketing to captivate audiences and drive brand success.
3. Charity and Nonprofit - Charities and nonprofits can explore partnerships with food brands to create collaborative fundraising initiatives that raise awareness and funds for important causes, while providing valuable exposure and engagement opportunities for the brands involved.