Hansa's grape and lemon soda drinks can be consumed on their own like conventional soft drinks, but they can also be used as flavorful beverage mixers.
The canned beverages are packaged like regular carbonated beverages, but in a tallboy format and are styled with pleasing retro-inspired designs. The carbonated mixers were designed to revitalize Hansa's collection of soft drinks, especially in a market where many young consumers are favoring the ease of ready-to-drink beverage packages. Like a case of aluminum beer cans or a set of sodas one might buy for a party, these cans are bundled in groups of six.
These beverage mixers from Hansa Borg Bryggerier, Norway's largest Norwegian-owned brewery and beverage provider, are ideal for consumers who crave variety from the products that they purchase.
Carbonated Fruit Mixers
Hansa Makes Grape and Citrus Soda Beverage Mixers
Trend Themes
1. Carbonated Beverage Variety - Expanding the use and marketability of carbonated beverages as a versatile and flavorful drink mixer.
2. Tallboy Beverages - Designing and marketing canned beverages in tallboy formats with stylish and retro-inspired packaging.
3. Ready-to-drink Convenience - Pioneering the trend of offering a range of ready-to-drink packaged beverages that cater to young consumers.
Industry Implications
1. Beverage Manufacturing - Manufacturing and distributing a range of carbonated beverage mixers in a tallboy format to cater to consumers who crave variety.
2. Packaging Design - Designing retro-inspired packaging for canned tallboy beverages to make them more marketable.
3. Ready-to-drink Manufacturing - Innovating and producing a range of ready-to-drink beverage packages that cater to young consumers and emphasize convenience.