Soon, the classic Goldfish baked crackers will be available as Veggie Crackers, introducing consumers to a satisfying way to sneak more vegetables into their daily diet. The Veggie Goldfish Crackers are set to be launched in Cheesy Tomato and Sweet Carrot varieties, which contain a third of a serving of tomatoes and carrots, respectively, per each serving size. These new versions of a classic cracker snack are especially nutrient-rich, now not only offering wholesome snacks that are made from whole grains and real cheese but also vibrant colors that are plant-based.
According to Carlos Abrams-Rivera, senior vice-president and president of Campbell Snacks, "There’s even more opportunity as we go forward, inspired by our single mission, the idea of actually—you’ll be seeing coming up next year—bringing real vegetable solutions into our Goldfish platform."
Vegetable-Rich Baked Crackers
Goldfish Veggie Crackers Contain a Third of a Serving of Vegetables
Trend Themes
1. Increased Vegetable Consumption - The launch of Veggie Goldfish Crackers highlights the trend of consumers seeking to incorporate more vegetables into their daily diet.
2. Plant-based Color Additives - The vibrant plant-based colors in the Veggie Goldfish Crackers reflect the growing trend of using natural, plant-derived color additives in food products.
3. Expansion of Vegetable Snack Options - The introduction of Cheesy Tomato and Sweet Carrot varieties in the Veggie Crackers demonstrates the trend of expanding vegetable-based snack options in the market.
Industry Implications
1. Snack Food Industry - The launch of Veggie Goldfish Crackers presents an opportunity for snack food companies to tap into the growing demand for healthier and vegetable-rich snack options.
2. Food Color Additives Industry - The use of natural, plant-based color additives in Veggie Goldfish Crackers presents a disruptive innovation opportunity for the food color additives industry to cater to the trend of clean labeling and natural ingredients.
3. Nutritional Supplements Industry - The nutrient-rich Veggie Goldfish Crackers could inspire companies in the nutritional supplements industry to explore new ways of incorporating vegetables into their products, offering convenient and appealing options for consumers.