Direct selling company Avon is launching a personalized beauty Avon app that will help its millions of representatives deliver a highly tailored level of service to customers.
The personalized beauty app makes it possible for Avon representatives to use a color tool to match an individual to one of the 40 different foundation shades offered by the company. Other skincare needs can be addressed with the app as well, as a picture of one's skin may be taken and processed by an algorithm to generate personalized product recommendations.
Since Avon's beauty products generate a high percentage of its total revenue, yet many consumers have difficulty discovering the right cosmetic shades, this app has the potential to increase customer retention and trust.
Personalized Beauty Apps
The Avon App Helps Representatives Deliver Tailored Customer Service
Trend Themes
1. Personalized Beauty Apps - Avon's personalized beauty app helps representatives deliver tailored customer service.
2. Color-matching Tools - The app's color tool matches customers to the right foundation shade, addressing a pain point in the beauty industry.
3. Algorithm-based Recommendations - The app's algorithm generates personalized product recommendations based on an individual's skin analysis, leveraging AI in the beauty sector.
Industry Implications
1. Direct Selling - The Avon app enhances the direct selling model by providing a personalized customer experience.
2. Cosmetics - The app's color tool and skincare recommendations disrupt the cosmetics industry by addressing the challenge of finding the right shades and products.
3. Beauty Technology - The app combines color-matching tools and algorithm-based recommendations, showcasing the potential for disruptive innovation in beauty technology.