All across London, Ardbeg whiskey is now being presented in a special 'Ardbeg Haar' carafe that uses ultrasound pads and crystals to transform the liquid inside into a "drinkable cloud." The cloud that is created in this carafe is so thick, it can actually be sipped through a drinker's straw—but rather than having a hole at the bottom, the special straws that are used to sip up the vapors have openings on the sides.
As a brand that produces whiskey in Scotland, the Haar carafe was created as a way to reference the coastal mists that are familiar to this region.
To enhance all of the senses, Ardbeg worked with Harvard Professor and inventor David Edwards and Le Laboratoire in order to create an aesthetically pleasing form in which to experience this cloud of whiskey.
Drinkable Whiskey Clouds
The Ardbeg Haar Carafe Mimics the Coastal Mists of Scotlands
Trend Themes
1. Drinkable Clouds - Creating drinkable clouds of whisky opens up opportunities for unique tasting experiences.
2. Ultrasound Technology - Incorporating ultrasound pads and crystals into drinkware can revolutionize the way liquids are consumed.
3. Multi-sensory Experiences - Combining visual aesthetics with taste and aroma can elevate the enjoyment of beverages.
Industry Implications
1. Whiskey Distilleries - Distilleries can explore the use of innovative drinkware to enhance the presentation and consumption of their products.
2. Hospitality and Events - Hotels, bars, and restaurants can incorporate drinkable cloud technology to offer unique and memorable experiences to their customers.
3. Beverage Packaging and Design - Packaging and design companies can collaborate with brands to create visually appealing and functional drinkware that enhances the drinking experience.