Aquamamma's electrolyte drinks are formulated for pregnancy and postpartum and they help to meet the specific hydration needs of women who are trying to conceive, pregnant, in labor, breastfeeding or in the postpartum period. The beverages can be found in two varieties, powder-filled sachets and ready-to-drink cans that are optimized for one-handed drinking.
Formulated by a leading Australian obstetrician, the drinks take various physiological changes into account, such as the fact that a woman's daily fluid intake increases. Although nausea and being busy with children can get in the way of drinking enough water, these products help to encourage healthy hydration habits in moms and moms-to-be. Along with electrolytes, the light and refreshing fruit flavors are packed with beneficial vitamins and minerals, without the excess sugar, sodium and calories.
Mom-Focused Hydration Beverages
Aquamamma Formulates Healthy Electrolyte Drinks with Moms in Mind
Trend Themes
1. Healthy Electrolyte Beverages - Opportunity to disrupt the traditional electrolyte beverage market by offering healthier options formulated for specific target groups.
2. Mom and Baby-focused Nutrition - Opportunity to innovate and offer more specialized products for pregnant and postpartum women, as well as babies and young children.
3. Convenient Packaging for Hydration Drinks - Opportunity to offer hydration drinks in packaging that caters to the needs of busy and on-the-go consumers, such as ready-to-drink cans optimized for one-handed drinking.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to diversify their product lines and offer more specialized hydration drinks for specific target groups, such as pregnant and postpartum women.
2. Health and Wellness Industry - Opportunity to develop and market nutrition products that cater to the needs of pregnant and postpartum women, as well as babies and young children.
3. Packaging Industry - Opportunity to innovate and offer packaging solutions that cater to the needs of busy and on-the-go consumers, such as packaging for hydration drinks that allows for one-handed drinking.