ROOTS, a start-up company based in Taiwan, newly launched its first plant-based beverage and it takes the form of an apricot kernel drink. This new beverage in a carton was created to meet the growing consumer demands for beverages that are healthier, more convenient and sustainable. With a rich taste and a slightly sweet aroma, this apricot kernel drink is made by grinding the whole apricot kernel with colloid mill technology. With this approach, ROOTS preserves the smallest fibres for the most nutritious benefit and a creamy result.
The plant-based beverage designed for life on the go can be found in SIG’s combifitSmall 300ml carton pack, with the added benefit of a reclosable combiSmart closure. The fully recyclable beverage carton with a low carbon footprint is made from raw paperboard.
Apricot Kernel Drinks
ROOTS' Beverage Comes from Asian Apricot Trees
Trend Themes
1. Plant-based Beverages - Opportunity for companies to innovate and offer healthier, sustainable and convenient beverages made from plant-based sources.
2. Whole Ingredient Grinding - Opportunity for developing new products that utilize colloid mill technology to grind whole ingredients and preserve the smallest fibers for the most nutritious benefits.
3. Eco-friendly Packaging - Opportunity for companies to innovate and offer fully recyclable and low carbon footprint packaging alternatives for beverages.
Industry Implications
1. Beverage Industry - Plant-based beverages and eco-friendly packaging are disruptive innovation opportunities that can give companies a competitive advantage in the growing market of healthier and sustainable drink options.
2. Food Technology Industry - Whole ingredient grinding technology creates disruptive innovation opportunities for food technology companies to develop new products with higher nutritional value and unique flavors.
3. Environmental Sustainability Industry - Eco-friendly packaging alternatives offer disruptive innovation opportunities for companies to mitigate their environmental impact and meet the growing consumer demand for sustainable products.