With the launch of HUN Alcohol Free, Millennial canned wine brand HUN introduced the UK to its first alcohol-free wine in a can. The vegan sparkling white wine in a can is made with single-origin South African Chenin Blanc grapes and it represents the fifth canned wine from the award-winning wine brand.
HUN AF is described as a "wine between wines" that allows consumers to appreciate the flavors and aromas of wine but without the alcohol thanks to a de-alcoholization process. The medium-bodied sparkling white wine is said to have notes of citrus, vanilla, oak and apricot. As consumers seek out quality non-alcoholic wine to support mindful drinking experiences, HUN is helping to supply Millennials with fun and flavorful options.
No-Alcohol Vegan Sparkling Wines
HUN is Launching the UK's First Alcohol-Free Wine in a Can
Trend Themes
1. Alcohol-free Wine - HUN's launch of alcohol-free wine in a can presents an opportunity for disruptive innovation in the wine industry.
2. Vegan Wine - The creation of vegan sparkling white wine increases the market for cruelty-free wines, creating an opportunity for disruption in the wine industry.
3. Canned Wine - The introduction of canned wine into the market caters to the needs of millennial consumers who seek out convenience and portability, which presents an opportunity for innovation in the wine industry.
Industry Implications
1. Wine Industry - There is potential to disrupt the wine industry by creating a new category of alcohol-free, vegan, and canned wines.
2. Non-alcoholic Beverages - The rise in popularity of non-alcoholic wine presents an opportunity for the non-alcoholic beverage industry to expand their offerings and cater to mindful consumers.
3. Millennial Beverage Industry - The launch of HUN's alcohol-free, vegan, and canned wine specifically targets millennial consumers who prioritize convenience, health, and environmental sustainability, creating an opportunity for disruption in the millennial beverage industry.