With many consumers looking to make the switch to low-alcohol or even no-alcohol beverages, a ton of innovative drink brands have emerged over the past few years—the creators of Seedlip (the world's first distilled non-alcoholic spirit) are launching a new venture in the new year by the name of Aecorn Apéritifs.
Aecorn Apéritifs is a first-of-its-kind range of "non-alcoholic apéritifs," which are based on European traditions. As of early 2019, three expressions are set to be introduced, each of which will be produced from English grapes and aromatically enhanced with herbs, roots and bitter botanicals.
According to Claire Warner, the managing director of Aecorn Apéritifs, "Seedlip has given those who are not drinking a seat at the bar and now Aecorn Apéritifs will give everyone who is not drinking, a seat at the table."
Non-Alcoholic Apéritifs
Seedlip's Creators are Launching 'Aecorn Apéritifs' for Pairing with Food
Trend Themes
1. Non-alcoholic Apéritifs - The rise of non-alcoholic apéritifs presents an opportunity for beverage brands to cater to the growing demand for low or no-alcohol options.
2. Innovation in Low-alcohol Beverages - The launch of Aecorn Apéritifs demonstrates the potential for innovative drinks brands to create unique and flavorful low-alcohol alternatives.
3. Bringing European Traditions to Non-alcoholic Beverages - Aecorn Apéritifs' focus on European traditions opens up opportunities for beverage companies to explore the fusion of cultural influences in their products.
Industry Implications
1. Beverage - The rise of non-alcoholic apéritifs creates new opportunities for the beverage industry to develop and market innovative, non-alcoholic drink options.
2. Hospitality - The introduction of non-alcoholic apéritifs presents an opportunity for the hospitality industry to expand their offerings and cater to customers seeking low or no-alcohol options.
3. Food Pairing - The launch of Aecorn Apéritifs highlights the potential for the food pairing industry to explore new non-alcoholic options that complement various cuisines.