Traveling is one of the most expensive hobbies a person can have, and so travel rewards are crucial for individuals who are passionate about seeing the world, or those who are required to travel for work.
Since traveling is not currently a priority for Gen Z demographics due to their limited budgets and the fact that they are young, some brands are specifically targeting this group to get them to consider the benefits of traveling. The hospitality group Starwood has begun using Snapchat Geofilters that are travel-themed in order to expose Gen Z to its loyalty program -- using a medium that is well-documented as being extremely influential among this demographic.
The Marriot has a 'Rewards Members Rate' program that seeks to reward individuals who book rooms directly online, through call centers or through partnered travel agents. Those who do this will receive rewards in the form of premium loyalty points, mobile check-ins and free WiFi.
20 Travel Reward Initiatives

20
Surprise Rewards Programs
Kimpton Hotels Offers Spontaneous 'Karma Credits' to Guests

19
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
18
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
17
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
16
Direct Travel Booking Perks
The Marriot Rewards Program Offers Points For Direct Booking Activity
15
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
14
Blockchain Hotel Bookings
GOeureka Lets Users Book Hotels with Zero Commission Fees
13
Profitable Points Transfer Programs
The Chase Ultimate Rewards Program Offers Air Travel Rewards
12
Guest Review Hotel Programs
The Art Series Hotel Group Offers 'Reverse Reviews' to Benefit Guests
11
Reward Mile Commerce Apps
'Par' Lets Users Buy and Sell Airline Reward Miles to Book Flights
10
Millennial Budgeting Apps
The Loot App Helps Users Budget and Track Their Savings
9
Limitless Travel Reward Cards
BankAmericard's Travel Rewards Credit Card Offers Unlimited Points
8
Staff-Paying Expense Platforms
Expense App TravelBank Rewards Traveling Employees for Being Frugal
7
Airport Loyalty Programs
Strata Club is a Travel Loyalty Program Specific to the Auckland Airport
6
Thanksgiving Travel Promotions
This Airport Promotion Celebrates the Thanksgiving Travel Season
5
Revamped Hotel Loyalty Programs
'World of Hyatt' is an Update on the Hotel Chain's 'Gold Passport'
4
Disability-Focused Travel Packages
'Easy Access Travel' Caters to Mature and Disabled Travelers
3
Health Incentive Rewards
The Carrot Rewards App Lets Healthy Users Unlock Exclusive Perks
2
Authentic LGBT Travel Services
OUT Adventures Focuses on Local Benefits When Curating Experiences
1
Interactive Travel Games
The 'PinaTrilhos' App Tests Users on Their Knowledge of Art and Travel
Related Ideas
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Personalized Coffee Recaps
The 2024 Starbucks Blend Highlights Canadian Coffee Habits
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Travel-Ready Backpacks
Jansport is Debuting its First Travel Pack the 'Venture Pack System'
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Wellness-Centric Credit Cards
Wells Fargo &Mastercard Debut the Attune℠ World Elite Mastercard®
Exclusive In-Store Sleepovers
M&M'S is Hosting a Special Experience for a M&M'S Fun Club Member
Luxurious All-Inclusive Resorts
Marriott Hotels Launched Its First All-Inclusive Resort in Cancun
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
AI-Driven Customer Loyalty Systems
TurboPush Aims to Streamline Digital Loyalty Programs
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Exclusive Travel Promotions
Expedia Group is Offering Black Friday and Travel Tuesday Deals
Bakery-Café Loyalty Programs
Paris Baguette Unveiled its New PB Rewards Program and Mobile App
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Valentine's Coffee Promotions
Ziggi's Coffee Launches Ten-Day Rewards Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Challenge-Based Fitness Rewards Platforms
Receipts Debuts the Collective Movement Series
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Dumpling Restaurant Rewards
Brooklyn Dumpling Shop Unveils its New Loyalty Program
Loyalty-Focused Grocery Initiatives
Tony’s Fresh Market Boasts a New Website and Loyalty Program
User-Friendly Fuel Loyalty Programs
Bp Has Recently Introduced the Earnify™ App
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Beauty Loyalty Programs
Sephora Plans to Introduce a New Customer Loyalty Program in the UK
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Bagel Shop Loyalty Apps
Jeff's Bagel Run Debuted its Proprietary App for Loyal Customers
Hotel Reward Campaigns
Keegan-Michael Key Stars in Choice Hotels' 'Check Into More' Spot
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Filipino Restaurant Rewards Programs
Jollibee Launched its First Rewards Program 'Jolly Points'
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
QSR-Backed Chicken Promotions
Huey Magoo Launches the 'Magoo's Rewards' Initiative for Customers
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Personalized Digital Payment Platforms
Mastercard One Credential Offers More Flexibility for Gen Z
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
AI Travel Assistants
Trip.com Group Positions Its Tripgenie Service as Groundbreaking
Solo Travel Matchmakers
EF Ultimate Break's Travel BFF Matchmaker Program Connects Gen Z
Enhanced Traveler Experiences
Spirit Airlines Introduced its 'More Fly' Giveaway
Health-Focused Content Creator Programs
MagicLinks Has Introduced the CreatorCare Rewards Program
Web3-Driven Loyalty Programs
Hugo Boss Elevates its Rewards Program to Foster Customer Engagement
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
In-Hotel AI-Driven Workouts
Hyatt Regency Has Partnered with Future for a Unique Service
Bold Luggage Capsules
AirAsia x American Tourister Partner for the 'Funseekers' Collection
Personalized Hydration Memberships
Gatorade Unveils its First Rewards Program for Frequent Buyers
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Organized Travel Planning Templates
Notion Travel Itinerary Planner Has Navigation and Expenses
Affordable Luxury Vacations
Sunwing Vacations and Hyatt Partner for the Benefit of Canadians
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
World Tourism Day Promotions
PLAY Airlines Celebrates Travel and Cultural Exchange
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Efficient Travel Planners
Travel Stash Enables Users to Plan Trips in Under a Minute
Travel Sector-Focused Payment Tools
Nium and HyperGuest Streamline B2B Payments in Travel
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Unique Destination Initiatives
Intrepid Travel Unveiled its 'Not Hot List' for 2025
Travel Buddy Finders
TripBFF Finds and Connects Users with Other Travelers for Rewarding Journeys
Youth-Focused Financial Literacy Guides
Lakefront Finance Targets Gen Alpha, Gen Z & Millennials
Simplified Vacation Bookings
Alaska Airlines x Expedia Introduce 'Stays by Alaska Vacations'
Flexible Flight Loyalty Programs
Valuedynamx Debuts a New Redemption Option for Emirates Skywards
Bridal Loyalty Incentives
David's Bridal Launches a New Loyalty Program
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Loyalty-Based Fuel Savings
True North Energy Unveils a New Loyalty Program Called truerewards
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Travel Connection Platforms
Share Trips Connects Travelers, Eases Group Planning, and Splits Costs
Sustainable Travel Methods
Intrepid Unveils a Sustainable Travel Service to Incentivize Rail Usage
Travel Planning Platforms
Tripadvancer Helps Plan Trips with Maps, Recommendations, and More
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Vaccination Retailer Reward Campaigns
Giant Food Flexible Rewards Members Get Points for Vaccines
Esports Preparation Hotel Programmes
Radisson Hotels Launched an 'Esports Ready' Service for Pros
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
Streamlined Vacation-Planning Brands
Keyholder Vacations Brings Together World of DVC Brands
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Group Trip Travel Features
Video-Based Travel Planning Platform Steller Adds More Convenience
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Student-Targeted Trip Promotions
Busbud will Offer Seven Students a Year of Free Transportation
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Elevated Hospitality Rewards Programs
Al Khoory Hotels Implements a Premium Loyalty Program
Traveler Marketing Platforms
Koflluence Introduces the Rare Travel Platform for Travel Influencers
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Referral Code Platforms
RefKid Shares Referral Codes to Unlock Rewards With Friends and Family
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Travel Budget Management
Manage Your Travel Expenses Effectively with 'My Budget Sherpa'
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Digitized Travel Wishlists
Wish2Go Let's Users Save Locations to Bring Travel Dreams to Life
GHG-Reducing Hotels
Choice Hotels is Committed to Reducing its Eco Footprint through Various Means
Organized Travel Planning
Tripplanss Organize Your Trip Details All in One Place
Travel-Rewarding Credit Cards
The Robinhood Gold Card Offers Up to 5% Cash Back
Cruise Referral Programs
The Crystal Referral Program Gives Newcomers a 5% Discount on Cruises
Connective Economic Travel
Swapper Helps Business Travelers Use Hotel Budgets to Stay with Friends
Simplified Youth Savings
Dive Money is a Savings App for Gen z, Offering Interest on Deposits
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program
Social Travel Exploration Platforms
Roame.io Lets Users Swipe Through Curated Recommendations
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend