Traveling is one of the most expensive hobbies a person can have, and so travel rewards are crucial for individuals who are passionate about seeing the world, or those who are required to travel for work.
Since traveling is not currently a priority for Gen Z demographics due to their limited budgets and the fact that they are young, some brands are specifically targeting this group to get them to consider the benefits of traveling. The hospitality group Starwood has begun using Snapchat Geofilters that are travel-themed in order to expose Gen Z to its loyalty program -- using a medium that is well-documented as being extremely influential among this demographic.
The Marriot has a 'Rewards Members Rate' program that seeks to reward individuals who book rooms directly online, through call centers or through partnered travel agents. Those who do this will receive rewards in the form of premium loyalty points, mobile check-ins and free WiFi.
20 Travel Reward Initiatives

20
Surprise Rewards Programs
Kimpton Hotels Offers Spontaneous 'Karma Credits' to Guests

19
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
18
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
17
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
16
Direct Travel Booking Perks
The Marriot Rewards Program Offers Points For Direct Booking Activity
15
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
14
Blockchain Hotel Bookings
GOeureka Lets Users Book Hotels with Zero Commission Fees
13
Profitable Points Transfer Programs
The Chase Ultimate Rewards Program Offers Air Travel Rewards
12
Guest Review Hotel Programs
The Art Series Hotel Group Offers 'Reverse Reviews' to Benefit Guests
11
Reward Mile Commerce Apps
'Par' Lets Users Buy and Sell Airline Reward Miles to Book Flights
10
Millennial Budgeting Apps
The Loot App Helps Users Budget and Track Their Savings
9
Limitless Travel Reward Cards
BankAmericard's Travel Rewards Credit Card Offers Unlimited Points
8
Staff-Paying Expense Platforms
Expense App TravelBank Rewards Traveling Employees for Being Frugal
7
Airport Loyalty Programs
Strata Club is a Travel Loyalty Program Specific to the Auckland Airport
6
Thanksgiving Travel Promotions
This Airport Promotion Celebrates the Thanksgiving Travel Season
5
Revamped Hotel Loyalty Programs
'World of Hyatt' is an Update on the Hotel Chain's 'Gold Passport'
4
Disability-Focused Travel Packages
'Easy Access Travel' Caters to Mature and Disabled Travelers
3
Health Incentive Rewards
The Carrot Rewards App Lets Healthy Users Unlock Exclusive Perks
2
Authentic LGBT Travel Services
OUT Adventures Focuses on Local Benefits When Curating Experiences
1
Interactive Travel Games
The 'PinaTrilhos' App Tests Users on Their Knowledge of Art and Travel
Related Ideas
Collectible Sticker Books
The Glossier Passport Book is Personalized with Store-Exclusive Stickers
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Personalized Coffee Recaps
The 2024 Starbucks Blend Highlights Canadian Coffee Habits
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Travel-Ready Backpacks
Jansport is Debuting its First Travel Pack the 'Venture Pack System'
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Wellness-Centric Credit Cards
Wells Fargo &Mastercard Debut the Attune℠ World Elite Mastercard®
Unique Resort Vacations
'All-Inclusive' by Marriott Bonvoy Destinations Features Diverse Offerings
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
AI-Driven Customer Loyalty Systems
TurboPush Aims to Streamline Digital Loyalty Programs
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Exclusive Travel Promotions
Expedia Group is Offering Black Friday and Travel Tuesday Deals
Bakery-Café Loyalty Programs
Paris Baguette Unveiled its New PB Rewards Program and Mobile App
Exclusive In-Store Sleepovers
M&M'S is Hosting a Special Experience for a M&M'S Fun Club Member
Financial Literacy Metaverses
e.l.f.'s Fortune Island Empowers & Educates Gen Z on Roblox
Gen Alpha Amenity Programs
Benjamin Royal Sonesta Features a 'Rest and Renew' Program for Kids
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Exclusive VIP Hotel Experiences
Marriott Bonvoy is the Official Hotel Partner for Beyoncé’s Tour
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Valentine's Coffee Promotions
Ziggi's Coffee Launches Ten-Day Rewards Campaign
Rebranded Tourism Solution Platforms
Clicktripz Rebrands itself to 'Tiki' with AI Ambassadors
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Charitable Loyalty Program Expansions
Points4purpose Expands CommunityRewards™ to American Express
Culturally Immersive Vacay Destinations
The Marriott Vacation Clubs Center on Experiences
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Sleep-Focused Travel Campaigns
KAYAK Launches its 'In Search of Sleep' Campaign
Beer Brand Loyalty Programs
Club Peroni Will Offer Off-Trade Customers with Exclusive Perks
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
User-Friendly Fuel Loyalty Programs
Bp Has Recently Introduced the Earnify™ App
Loyalty-Focused Grocery Initiatives
Tony’s Fresh Market Boasts a New Website and Loyalty Program
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Beauty Loyalty Programs
Sephora Plans to Introduce a New Customer Loyalty Program in the UK
Value-Driven Hotel Deals
Marriott Bonvoy Offers Spring Savings in Canada
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Hotel Reward Campaigns
Keegan-Michael Key Stars in Choice Hotels' 'Check Into More' Spot
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Travel Rewards Delivery Promotions
Uber and Delta Joined Forces to Offer Customers SkyMiles
Filipino Restaurant Rewards Programs
Jollibee Launched its First Rewards Program 'Jolly Points'
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
QSR-Backed Chicken Promotions
Huey Magoo Launches the 'Magoo's Rewards' Initiative for Customers
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Enhanced Traveler Experiences
Spirit Airlines Introduced its 'More Fly' Giveaway
Web3-Driven Loyalty Programs
Hugo Boss Elevates its Rewards Program to Foster Customer Engagement
Personalized Digital Payment Platforms
Mastercard One Credential Offers More Flexibility for Gen Z
In-Hotel AI-Driven Workouts
Hyatt Regency Has Partnered with Future for a Unique Service
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Solo Travel Matchmakers
EF Ultimate Break's Travel BFF Matchmaker Program Connects Gen Z
Bold Luggage Capsules
AirAsia x American Tourister Partner for the 'Funseekers' Collection
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Affordable Luxury Vacations
Sunwing Vacations and Hyatt Partner for the Benefit of Canadians
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
World Tourism Day Promotions
PLAY Airlines Celebrates Travel and Cultural Exchange
Comprehensive Qsr Reward Programs
A&W Canada is Debuting a New Customer Initiative — A&W Rewards
Transformative Luxury Voyage Campaigns
The Ritz-Carlton Yacht Collection Debuts Unlike the Rest
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Efficient Travel Planners
Travel Stash Enables Users to Plan Trips in Under a Minute
Travel Sector-Focused Payment Tools
Nium and HyperGuest Streamline B2B Payments in Travel
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Indian Gen Z Beverage Campaigns
Coolberg Launches its 'No Rules, Just Cool' Campaign for Gen Z
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Trip Planning Platforms
Pogo Travel Helps You Plan, Save, And Share Personalized Adventures
Travel Buddy Finders
TripBFF Finds and Connects Users with Other Travelers for Rewarding Journeys
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Travel-Focused Rebranding Initiatives
TravelPerk Evolves into a Travel and Expense Solution
Simplified Vacation Bookings
Alaska Airlines x Expedia Introduce 'Stays by Alaska Vacations'
Flexible Flight Loyalty Programs
Valuedynamx Debuts a New Redemption Option for Emirates Skywards
Esports Preparation Hotel Programmes
Radisson Hotels Launched an 'Esports Ready' Service for Pros
Bridal Loyalty Incentives
David's Bridal Launches a New Loyalty Program
Smart Travel Companions
Polarsteps Helps You Plan, Track, and Share Every Travel Experience
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Loyalty-Based Fuel Savings
True North Energy Unveils a New Loyalty Program Called truerewards
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Travel Itinerary Managers
Roamazing Helps You Organize Every Part of Your Trip in One Place
Sustainable Travel Methods
Intrepid Unveils a Sustainable Travel Service to Incentivize Rail Usage
Travel Planning Platforms
Tripadvancer Helps Plan Trips with Maps, Recommendations, and More
Fresh Fast-Casual Rewards Programs
sweetgreen SG Rewards Offers 10 Points Per Dollar Spent
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Next-Gen Wine Clubs
Vina Robles' Rookie Club Welcomes Gen Z & Millennials to the World of Wine
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Travel Connection Platforms
Share Trips Connects Travelers, Eases Group Planning, and Splits Costs
Streamlined Vacation-Planning Brands
Keyholder Vacations Brings Together World of DVC Brands
Exclusive Luxury Properties Previews
Home Team Luxury Rentals Debuts Coming Soon Properties
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Group Trip Travel Features
Video-Based Travel Planning Platform Steller Adds More Convenience
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Student-Targeted Trip Promotions
Busbud will Offer Seven Students a Year of Free Transportation
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Elevated Hospitality Rewards Programs
Al Khoory Hotels Implements a Premium Loyalty Program
Traveler Marketing Platforms
Koflluence Introduces the Rare Travel Platform for Travel Influencers
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Referral Code Platforms
RefKid Shares Referral Codes to Unlock Rewards With Friends and Family
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Travel Budget Management
Manage Your Travel Expenses Effectively with 'My Budget Sherpa'
Young Leaders-Focused Initiatives
Universities Organize the Global Campus Gen-Z Leaders Exchange
Group Expense Management
Push App Simplifies Group Expense Tracking During Travel and Events
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Digitized Travel Wishlists
Wish2Go Let's Users Save Locations to Bring Travel Dreams to Life
GHG-Reducing Hotels
Choice Hotels is Committed to Reducing its Eco Footprint through Various Means
Travel-Rewarding Credit Cards
The Robinhood Gold Card Offers Up to 5% Cash Back
Organized Travel Planning
Tripplanss Organize Your Trip Details All in One Place
Connective Economic Travel
Swapper Helps Business Travelers Use Hotel Budgets to Stay with Friends
Frequent Trader-Focused Loyalty Initiatives
ThinkMarkets Has Introduced the ThinkRewards Program
Simplified Youth Savings
Dive Money is a Savings App for Gen z, Offering Interest on Deposits
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement
Flight Rewards Trackers
'Reminder For Flying Blue 2.0' Helps Users Earn Miles and Find Deals
Social Travel Exploration Platforms
Roame.io Lets Users Swipe Through Curated Recommendations
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend