The charming qualities of fairytale don't just hold allure for children, adults are captivated by these enchanting stories as well. From beautiful creatures liked fairies, sprites, princesses to notions like happily ever after, these fantasy-rich bed time stories have led to the creation of many products, fashions, campaigns and events inspired by their qualities.
Here's a look at some of the top fairytale trends we've seen...
Implications - Since fairytales hold the dreams of so many people both young and old, businesses can use the fairytale persona to help bring a consumer's dream to life. Using fairytale imaging in marketing and advertising often draws in consumers who are seeking enchantment and want an escape from everyday life.
Top 34 Ways to Seek Enchantment
38
Bank Intern Busted on Facebook
Fairy Costume Reveals All
37
Disney Fairytale (Part III)
Year of a Million Dreams With Gisele, JLo, Jessica Biel
36
Mushroom House
Zube's Whistler Toadstool
35
Disney Fairytale (Part 2)
Photoshoot with Rachel Weisz, Julie Andrews and Roger Federer
34
Fairy Fashion
Sprites For Spring/Summer 2008
33
Life-Size Fairy
Fantasy Statue
32
Disney Photoshoot Brings together Beckham, Beyoncé and Johansson
31
From Cartoon to Reality
"Enchanted" by Disney
30
Luxury For Your Princess
Designer Kids Rooms
29
A Year of Fairy Tales
2008 Campari Calendar to Feature Eva Mendes
28
Naughty Fairytales
Melissa's Modern Heroine Photography
27
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
26
Fairytale Sheets
Bedtime Stories Project
25
Alternative Art Forms
Tooth Fairy Carvings (On Real Teeth!)
24
Damsel in Distress Makeup
Prada Summer 2008
23
Cartoons Against Cigarettes
"A Magical Amount" Truth Campaign
22
Absinthe Lollipop
Lollyphile Puts the Green Fairy on a Stick
21
Magic Mirror
Internet Connected Mirror Helps Pick Your Outfit
20
Fairy Bags
Fantasy Theme for Prada
19
Castle & Palace Hotels
Global Fairytale Escapes
18
Talking Mirror Melds Security and Fairy Tale
17
Magic Mirror Shows You 30 Years from Now
Persuasive Mirror
16
Personalized Picture Books
FlattenMe Fairytales Feature You
15
Gay Days At Walt Disney World
14
Mansinthe
Marilyn Manson's New Brand of Absinthe
13
Golden Gladiator Gators
Prada Spring/Summer 2008
12
Magic Mirror
Wand Manipulates Your Reflection
11
Baby Fairy Tale
$15,000 Carriage Crib
10
Wings Fly into Fashion
Delicate Spring Accessories
9
Real Flying Carpet
Physicist Turning Aladdin's Vehicle Into Reality
8
Real Magic Beanstalks
Plants Grows "I LOVE YOU" on Leaf
7
German Magazine Marketing
Fairytale Campaign
6
Disney Introduces First Black Princess
5
Home Absinthe Set
Bblessing's Home Line
4
The Absinthe Ritual
3
Messenger Dolls
USB Powered 'Fairy Elf' Flutters When You're Pinged
2
Fairytale Commercials
Toma Leche Milk Ads
1
Absinthe Flavoured Chocolate
Pastiglie Leone Combines Two Vices
Related Ideas
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Enchanted Film-Inspired Hotel Stays
The Hilton Debuts Whimsical Elphaba and Glinda-Themed Suites
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Whimsical Activewear Collabs
The Lululemon X Disney Collab Blends Iconic Characters & Activewear
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Seductive Vanilla-based Fragrances
The Tom Ford Beauty Vanille Fatale Fragrance is Alluring
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Animated Creature Jewelry Collections
The Trolls x Swarovski Collection Is Vibrant and Fun
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fairytale-Inspired Bronzers
The MAC Pretty It Up Cinderella Bronze Powder is Multi-Use
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Imaginative Mushroom Lamps
White Rabbit England's Toadstool Lamp is Hand-Crafted and Whimsical
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Dupe-Inspired Shower Gels
Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Personalized AI Bedtime Stories
Good Night Bedtime Stories Includes Your Child's Name & Interests
Personalized AI Stories
Magic Bookshelf Places Your Child at the Center of Personalized Adventures
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Whimsical Magic-Themed Parks
Universal Studios Introduces the Ministry of Magic World
Keepsake Family Legacy Books
Kindred Tales Turn Family Memories into a Book to Cherish Forever
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Fairy Tale-Inspired Residential Homes
Rancho Mirage Hosts Disney's First Storyliving Community
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Expansive Children's Story Collections
KidTales PLR Helps Cultivate a Love of Reading
Dainty Tale-Inspired Candles
Goose Creek Introduces The World of Peter Rabbit Candle Collection
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Connective Travel Apps
Fairytrail is For Those Who Value Travel and Meaningful Connections
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship