The charming qualities of fairytale don't just hold allure for children, adults are captivated by these enchanting stories as well. From beautiful creatures liked fairies, sprites, princesses to notions like happily ever after, these fantasy-rich bed time stories have led to the creation of many products, fashions, campaigns and events inspired by their qualities.
Here's a look at some of the top fairytale trends we've seen...
Implications - Since fairytales hold the dreams of so many people both young and old, businesses can use the fairytale persona to help bring a consumer's dream to life. Using fairytale imaging in marketing and advertising often draws in consumers who are seeking enchantment and want an escape from everyday life.
Top 34 Ways to Seek Enchantment
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38
Bank Intern Busted on Facebook
Fairy Costume Reveals All
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Disney Fairytale (Part III)
Year of a Million Dreams With Gisele, JLo, Jessica Biel
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36
Mushroom House
Zube's Whistler Toadstool
35
Disney Fairytale (Part 2)
Photoshoot with Rachel Weisz, Julie Andrews and Roger Federer
34
Fairy Fashion
Sprites For Spring/Summer 2008
33
Life-Size Fairy
Fantasy Statue
32
Disney Photoshoot Brings together Beckham, Beyoncé and Johansson
31
From Cartoon to Reality
"Enchanted" by Disney
30
Luxury For Your Princess
Designer Kids Rooms
29
A Year of Fairy Tales
2008 Campari Calendar to Feature Eva Mendes
28
Naughty Fairytales
Melissa's Modern Heroine Photography
27
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
26
Fairytale Sheets
Bedtime Stories Project
25
Alternative Art Forms
Tooth Fairy Carvings (On Real Teeth!)
24
Damsel in Distress Makeup
Prada Summer 2008
23
Cartoons Against Cigarettes
"A Magical Amount" Truth Campaign
22
Absinthe Lollipop
Lollyphile Puts the Green Fairy on a Stick
21
Magic Mirror
Internet Connected Mirror Helps Pick Your Outfit
20
Fairy Bags
Fantasy Theme for Prada
19
Castle & Palace Hotels
Global Fairytale Escapes
18
Talking Mirror Melds Security and Fairy Tale
17
Magic Mirror Shows You 30 Years from Now
Persuasive Mirror
16
Personalized Picture Books
FlattenMe Fairytales Feature You
15
Gay Days At Walt Disney World
14
Mansinthe
Marilyn Manson's New Brand of Absinthe
13
Golden Gladiator Gators
Prada Spring/Summer 2008
12
Magic Mirror
Wand Manipulates Your Reflection
11
Baby Fairy Tale
$15,000 Carriage Crib
10
Wings Fly into Fashion
Delicate Spring Accessories
9
Real Flying Carpet
Physicist Turning Aladdin's Vehicle Into Reality
8
Real Magic Beanstalks
Plants Grows "I LOVE YOU" on Leaf
7
German Magazine Marketing
Fairytale Campaign
6
Disney Introduces First Black Princess
5
Home Absinthe Set
Bblessing's Home Line
4
The Absinthe Ritual
3
Messenger Dolls
USB Powered 'Fairy Elf' Flutters When You're Pinged
2
Fairytale Commercials
Toma Leche Milk Ads
1
Absinthe Flavoured Chocolate
Pastiglie Leone Combines Two Vices
Related Ideas
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Enchanted Film-Inspired Hotel Stays
The Hilton Debuts Whimsical Elphaba and Glinda-Themed Suites
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Whimsical Activewear Collabs
The Lululemon X Disney Collab Blends Iconic Characters & Activewear
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Seductive Vanilla-based Fragrances
The Tom Ford Beauty Vanille Fatale Fragrance is Alluring
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Animated Creature Jewelry Collections
The Trolls x Swarovski Collection Is Vibrant and Fun
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fairytale-Inspired Bronzers
The MAC Pretty It Up Cinderella Bronze Powder is Multi-Use
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Co-Branded Sleep Studies
IKEA U.S. Partnered with the National Sleep Foundation
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Dupe-Inspired Shower Gels
Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Personalized AI Bedtime Stories
Good Night Bedtime Stories Includes Your Child's Name & Interests
Personalized AI Stories
Magic Bookshelf Places Your Child at the Center of Personalized Adventures
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Personalized AI Storytelling
Storybook Magic is an AI App for Creating Personalized Stories
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
AI Emotional Interaction Technology
Fantasiatoy Unveils a Groundbreaking Product at AVN Expo
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Wintry Beauty Metaverses
Essence's Kingdom of Essentia Engages Players on Roblox
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Kid's AI Storytelling Platforms
Fairy Tales World: Kid Stories Narrates, and Explore Classic Tales
Enchanting Tarot Card Decks
The Wizard of Oz Tarot Deck and Guidebook is Beautifully Illustrated
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Story Personalization Platforms
Bedtimefable.AI Creates Magical Moments Through Storytelling
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Inclusivity-Fostering Image Banks
Disneyland Paris Has Introduced an Innovative Image Bank
Resilience-Focused Children's Books
Savvy Suzanna Inspires Young Entrepreneurs with Creativity
Whimsical Magic-Themed Parks
Universal Studios Introduces the Ministry of Magic World
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Keepsake Family Legacy Books
Kindred Tales Turn Family Memories into a Book to Cherish Forever
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Fairy Tale-Inspired Residential Homes
Rancho Mirage Hosts Disney's First Storyliving Community
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Expansive Children's Story Collections
KidTales PLR Helps Cultivate a Love of Reading
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Connective Travel Apps
Fairytrail is For Those Who Value Travel and Meaningful Connections
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship