Being able to tell a story is an ancient art that used to be reliant on retelling by word-of-mouth, and in a sense, storytelling marketing today still is, but in the form of social sharing and social media. Whether it's for a battery brand, a bank or an online streaming service, in order to create content that fans genuinely want to share, brands are creating stories that resonate with consumers on an emotional level.
By nature, many storytelling marketing campaigns are authored by a brand, but Volkswagen's 'Custom-Made' commercial is a unique one that lets viewers dictate the length of the tale told, based on the time they have available for watching.
Although video formats have proven to be powerful tools for telling a story, print ads and billboards from XtraSpace storage and IKEA furniture show that there's meaning behind every rental or purchase. These ads show the role of their respective companies when people move in with a significant other, prepare to have a child or become obsessed with a new hobby.
12 Storytelling Marketing Campaigns
From Comedic Branded Webisodes to Aspirational Lifestyle Ads:
Laura McQuarrie — Jul 9, 2015 — Marketing
12
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
11
Interactive Storytelling Ads
This Volkswagen Commercial Lets Viewers Craft a Custom Story
10
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
9
Emotive Music Commercials
This Moving 'First Song' Spotify Ad Highlights the Gift of Hearing
8
Silent Storytelling Ads
This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
7
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
6
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
5
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
4
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
3
Homeless Viewpoint Ads
Depaul UK's Poverty Awareness Campaign Shows Two Sides of the Story
2
Storytelling Bank Webisodes
DBS' Bank Advertising Campaign Takes the Form of a Web Series
1
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
Related Ideas
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
AI Comic Story Tools
Story Diffusion Empowers Users to Explore Their Creative Potential
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Playful Modern Art Shows
Brent Estabrook Debuts 'Storytime' at the Maddox Gallery in Switzerland
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
AI Storytelling Studios
Katalist Uses AI to Help Visualize a Script in Minutes
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Wintry Automobile Campaigns
Lexus Debuts its Annual 'December to Remember' Campaign
Bread Brand Characters
Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History
Twisted Storytelling Games
Storiado is a Bizarre and Hilarious Alternative to Board Games
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Inclusive Language Resources
IKEA Poland Launches the #ZmienimyNarracje Campaign
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Immersive Comic Storytelling Platforms
Webtoon Creates Digital Spaces for Original Content
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
AI Storytelling Apps
The Storyteller Offers an Endless Supply of AI-Written Stories
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
AI Story Developing Apps
Story Diffusion Creates Comics and Storylines Based on Your Prompts
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Customizable Children's Stories
Storyland Illustrated Personalized Ebook Creates Custom Stories
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
AI Map-Making Tools
MapStory is Perfect for Bloggers or Adventurers to Create Interactive Maps
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Keepsake Family Legacy Books
Kindred Tales Turn Family Memories into a Book to Cherish Forever
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Custom Illustrated Storybooks
MyStoryBot Uses AI To Share Powerful personalized Stories
Expansive Children's Story Collections
KidTales PLR Helps Cultivate a Love of Reading
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
High-Quality Video Creation Tools
Story2Video Offers a Suite of Tools to Customize Every Aspect
Storytelling Learning Platforms
Study Tale Offers Interactive Stories for Students
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Unconventional Daily Calendars
With Calendiary, Users are Encouraged to Share Their Personal Story