Being able to tell a story is an ancient art that used to be reliant on retelling by word-of-mouth, and in a sense, storytelling marketing today still is, but in the form of social sharing and social media. Whether it's for a battery brand, a bank or an online streaming service, in order to create content that fans genuinely want to share, brands are creating stories that resonate with consumers on an emotional level.
By nature, many storytelling marketing campaigns are authored by a brand, but Volkswagen's 'Custom-Made' commercial is a unique one that lets viewers dictate the length of the tale told, based on the time they have available for watching.
Although video formats have proven to be powerful tools for telling a story, print ads and billboards from XtraSpace storage and IKEA furniture show that there's meaning behind every rental or purchase. These ads show the role of their respective companies when people move in with a significant other, prepare to have a child or become obsessed with a new hobby.
12 Storytelling Marketing Campaigns
From Comedic Branded Webisodes to Aspirational Lifestyle Ads:
Laura McQuarrie — Jul 9, 2015 — Marketing
12
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
11
Interactive Storytelling Ads
This Volkswagen Commercial Lets Viewers Craft a Custom Story
10
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
9
Emotive Music Commercials
This Moving 'First Song' Spotify Ad Highlights the Gift of Hearing
8
Silent Storytelling Ads
This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
7
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
6
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
5
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
4
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
3
Homeless Viewpoint Ads
Depaul UK's Poverty Awareness Campaign Shows Two Sides of the Story
2
Storytelling Bank Webisodes
DBS' Bank Advertising Campaign Takes the Form of a Web Series
1
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
Related Ideas
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI Comic Story Tools
Story Diffusion Empowers Users to Explore Their Creative Potential
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Playful Modern Art Shows
Brent Estabrook Debuts 'Storytime' at the Maddox Gallery in Switzerland
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
AI Storytelling Studios
Katalist Uses AI to Help Visualize a Script in Minutes
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Bread Brand Characters
Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Twisted Storytelling Games
Storiado is a Bizarre and Hilarious Alternative to Board Games
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Inclusive Language Resources
IKEA Poland Launches the #ZmienimyNarracje Campaign
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Immersive Comic Storytelling Platforms
Webtoon Creates Digital Spaces for Original Content
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Storytelling Apps
The Storyteller Offers an Endless Supply of AI-Written Stories
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
AI Story Developing Apps
Story Diffusion Creates Comics and Storylines Based on Your Prompts
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
AI Map-Making Tools
MapStory is Perfect for Bloggers or Adventurers to Create Interactive Maps
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Keepsake Family Legacy Books
Kindred Tales Turn Family Memories into a Book to Cherish Forever
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Custom Illustrated Storybooks
MyStoryBot Uses AI To Share Powerful personalized Stories
Expansive Children's Story Collections
KidTales PLR Helps Cultivate a Love of Reading
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
High-Quality Video Creation Tools
Story2Video Offers a Suite of Tools to Customize Every Aspect
Storytelling Learning Platforms
Study Tale Offers Interactive Stories for Students
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Unconventional Daily Calendars
With Calendiary, Users are Encouraged to Share Their Personal Story