Schick's MsLabelled YouTube Web Series Targets Millennial Women
Laura McQuarrie — April 2, 2015 — Marketing
References: youtube & marketingmag
In an attempt to win over an audience of young Millennial females, Schick Quattro for Women put together a humorous YouTube web series called MsLabelled. The series follows the adventures of Ella, a new assistant at a fictive magazine by the name of Label. In the style of The Devil Wears Prada, Ella will be pushed to her limits by the magazine's editor Jeanne Beker (who also produces the series) while juggling the sabotage, gossip and intrigue that comes with working in the fashion industry.
Aiming to interact with real fashion bloggers, Ella will also be sharing her journey on Instagram, Twitter and Tumblr. This multi-platform approach combines fashion, humor and social savvy as a way to reach Schick Quattro for Women's target demographic.
Aiming to interact with real fashion bloggers, Ella will also be sharing her journey on Instagram, Twitter and Tumblr. This multi-platform approach combines fashion, humor and social savvy as a way to reach Schick Quattro for Women's target demographic.
Trend Themes
1. Comedic Web Series - Opportunity for brands to create funny and engaging web series to capture the attention of millennial women.
2. Multi-platform Marketing - Using a combination of social media platforms (Instagram, Twitter, Tumblr) to create a holistic marketing approach and connect with target demographics.
3. Fashion Industry Marketing - Leveraging the popularity and intrigue of the fashion industry to create engaging content and brand experiences.
Industry Implications
1. Branding and Advertising - Brands can utilize comedic web series as a unique advertising strategy to increase brand awareness and engagement.
2. Entertainment - The entertainment industry can explore partnerships with brands to create web series that entertain audiences while also promoting products or services.
3. Fashion and Beauty - Fashion brands and beauty companies can leverage the popularity of comedic web series to reach millennial women and promote their products or services.
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