These examples of sleep photography depict humans in an extremely vulnerable state. Whether they were meant as an artistic expression, or an eye-catching print advertising campaign, slumberous captures are becoming increasingly popular.
Some of these photographic series use long-exposure techniques to create a blurry effect, while others require creative ladder use to get the perfect shot. On the artistic end of things, one of these trends involves an award winning actress in a glass box as a part of an exhibit. These are often candid and realistic images of real people asleep.
On the other hand, many of these sleep photography finds are marketing campaigns. Sleeping Beauty editorials are prevalent, but few feature models who feign sleep in every shot. Other ads promote libraries, mattresses and hotels. Sleeping infants are also commonly used to amp up the adorable factor.
13 Sleep Photography Finds
From Fictional Morning-After Ads to Candid Slumber Captures:
Alyson Wyers — Oct 15, 2013 — Marketing

13
Sleeping Pregnancy Photography
Jana Romanova Captures Expecting Couples Asleep in 'Waiting'

12
Sleeping Newborn Photography
Sweet Bambini Studio Captures Calmly Smiling Infants
11
Quirky Narcoleptic Editorials
The Tush Magazine 'Sekunden Schlaf' Photoshoot Stars Dempsey Stewart
10
Sleeping Long-Exposure Photos
A Photographer Shot a Timelapse of Beloved Couples' Movements
9
Blurry Entangled Photography
Paul Schneggenburger's The Sleep of the Beloved Series is Clouded
8
Fictional Morning-After Ads
This Series of Book Ads Shows Readers Sleeping with Iconic Characters
7
Religious Sleeping Positions
The Chapel Bar & Bistro Ad Celebrates '7 Years of Almighty Nights'
6
Snoozing Celebrity Installations
Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
5
Bodacious Sleeping Beauties
The Madame Figaro China April 2013 Issue Boasts Fairy Tale Inspiration
4
Candid Slumber Captures
Michael Cinque's 'Sleeping in Public' is Sweet, Dreamy and Honest
3
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
2
Contorted Sleeping Captures
The 'Thought I Was Awake' Photos by Ting Cheng are Surreal
1
Exhausted Subway Captures
Nicholas Barker’s Sleeping Video Showcases Human Vulnerability
Related Ideas
Upcycled Film Camera Designs
The FOTOFOTO OM-1 Presents a Revolutionary Camera Design
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Nostalgic Computer Graphic Cameras
Retrospekt and Polaroid Collaborated on a New Camera
Sleeping-Friendly Duvet-Like Parkas
The ZZZN Puffer Jacket Supports Sleep Anywhere
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Vibrant Retro Tech Collections
The Retrospekt x Miffy Collection Features Illustrious Devices
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Bedside Alarm Coffee Makers
The Conceptual Sunrise Alarm Clock Coffee Maker Wakes Users with Aroma
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Modular Point-and-Shoot Cameras
The 'Keepsake' Modular Camera Concept is Customizable
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Surrealist Phone Cases
The Salvador Dalí x CASETiFY Collab Elevates Everyday Accessories into Art
Sustainably Chic Sleepwear Collections
Half Asleep is a Women’s Clothing Brand with Cozy Capsules
Blurry Abstract Photography Exhibits
Hiroshi Sugimoto Displays the Optical Allusion Exhibition
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Realistic Sketch-Reflective Furniture
Jinil Park Designs the Drawing Series of Furniture
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Sustainable Sleepwear Solutions
Routine Sleep Loungewear Line Redefines Cozy Comfort
Designer Camera Printer Concepts
The Conceptual Polaroid Trance Camera is Ultra-Modern
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Vintage-Inspired Eclipse Posters
NASA Introduces a Series of Solar Eclipse Poster Designs
Unisex Trucker Hats
Morning Nudes' Caps are a Playful Addition to Your Spring Wardrobe
Health-Focused Bedside Lamps
The Philips Hue Twilight Bedside Lamp Creates an Inviting Ambiance
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Dreamy Pajama Lines
Organic Basics Introduces a New Line of Pajamas with Comfort in Mind
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Nostalgic Camera Designs
Polaroid Debuts the Polaroid Now and Now+ Generation 3
Rapid Photo Visualizers
Life Minute Photos Allows Viewers to Visualize 10,000 Photos in One Minute
Nap-Oriented Structural Chairs
Martin Tsankov & Milen Kisov Design the Power Nap Chair
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Memory-Making Retro Camera Concepts
The Polaroid Duo Modular Instant Camera is a Sleek Concept
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Sleep-Focused Hotel Offerings
The Equinox Sleep Lab Unlocks the Future of Sleep Tourism
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Sleep-Focused Travel Campaigns
KAYAK Launches its 'In Search of Sleep' Campaign
Sleep-Monitoring Capsule Hotels
NTT Data is Foraying into Sleep Technology with Sleep Monitoring
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Co-Branded Sleep Studies
IKEA U.S. Partnered with the National Sleep Foundation
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Premium Sleepwear Brand Collaborations
The Sleepy Sloth Joins Forces with Pete the Cat
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Featherweight Silk Sleep Masks
Drowsy Sleep Co Recently Released Its Featherweight Silk Sleep Mask
Imperfect Photography Celebrations
The Nonna's Cam Adds Artificial Fingers to Block Shots
Charitable Photography Exhibitions
Chow Yun Fat Hosted the Hong Kong‧morning Exhibition
AI Stock Photo Databases
Lummi Offers a Diverse Collection of AI Stock Photos Curated by Artists
Recyclable Wax-Made Lighting Capsules
Daydreaming Objects Designs the Soft Solids Collection
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Artful Versatile Rug Collections
Nanimarquina Unveiled a Range of Rugs with Various Inspirations
Cozy Anime-Inspired Sleepwear Lines
Pokémon & Gelato Pique are Inspired by the Pokémon Sleep App
Screen-Free Digital Cameras
The Camp Snap Camera Holds up to 2,000 Photos in its Storage
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Summer-Inspired Photo Collections
Sonic Editions' Summer Dreaming Collection Gives Sunny Vibes
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Instant Product Photography
Shots Maker Generates Realistic Model Photos from Product Images
Tranquil Coffee Aroma Alarms
Marko Filipic and Mati Papalini Design the Sunrise Alarm Clock
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Sleepy Anime Character Merch
Pokémon Sleep x Family Mart Features Sleeping Pokémon Characters
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Sleep Product Discounts
Sleep Deals Finds Weekly Discounts on Top Sleep Products
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Mushroom-Inspired Sleek Lamps
Danil Repko Designs the Bright Lunar Lamp Concept
Comfort-focused Sleep Sets
Frankies Bikinis' Soft Sleep Sets Are the Ultimate Cozy Upgrade
Nature-Inspired Minimal Stools
Shota Uruasaki's Capture the Light Stool Depicts Shadows and Light
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Calming White-Noise Speaker Concepts
Jinkyo Han Designs the White Noise Speaker Idea
Pillow Fort Hotel Retreats
Emma Unveils a New Sleep Retreat for Guests Driven by Nostalgia
Equitable Design Capsule Exhibitions
Objective Studios Showcases the Calm Place Exhibition
Sleep-Inspiring Infrared Helmets
SleePYA Uses LEDs to Stimulate the Brain and Support Rest
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Blackout Napping Hoodies
Cabeau Unveils the Nap Now Hoodie for Seamless Napping On-the-Go
Sleep Support Fairy Tales
Pukka Herbs' Sleepless Beauty Reimagines a Classic Story
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Dessert-Nestled Tent Lookouts
Clover Studio Designs a Range of Bedouin Tents at the AIUIa Dessert
Tomato-Red Retro Cameras
Retrospekt’s New Hello Kitty 35mm Camera is Inspired by Summer Picnics
Sleep-Promoting Candle Designs
NEOM Wellbeing Boasts the Perfect Night's Sleep Scented Candle
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Sleep-Aiding Lava Lamp Concepts
Alessandro Pennese Designs the EPY Lamp Concept to Induce Sleep
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Pixelated Furnished Eyewear Stores
Bogdan Ciocodeica Studio Designs the New Lunet Eyewear Store
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Nighttime Anti-Wrinkle Retinols
Juice Beauty Introduces SleepWrinkle Retinol Overnight Eye Cream
Innovative Advanced Pillow Technologies
The Brain Sleep Pillow Aids a Healthier Lifestyle
Poor Sleep Skincare Serums
Estée Lauder Advanced Night Repair Serum Works Overnight
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Vintage Photo Camera Apps
mood.camera Brings Back Nostalgia in a Digital Age
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Photo Memory Timelines
Storylife Helps Couples Create Custom Photo Albums to Preserve Memories
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal