These examples of sleep photography depict humans in an extremely vulnerable state. Whether they were meant as an artistic expression, or an eye-catching print advertising campaign, slumberous captures are becoming increasingly popular.
Some of these photographic series use long-exposure techniques to create a blurry effect, while others require creative ladder use to get the perfect shot. On the artistic end of things, one of these trends involves an award winning actress in a glass box as a part of an exhibit. These are often candid and realistic images of real people asleep.
On the other hand, many of these sleep photography finds are marketing campaigns. Sleeping Beauty editorials are prevalent, but few feature models who feign sleep in every shot. Other ads promote libraries, mattresses and hotels. Sleeping infants are also commonly used to amp up the adorable factor.
13 Sleep Photography Finds
From Fictional Morning-After Ads to Candid Slumber Captures:
Alyson Wyers — Oct 15, 2013 — Marketing
13
Sleeping Pregnancy Photography
Jana Romanova Captures Expecting Couples Asleep in 'Waiting'
12
Sleeping Newborn Photography
Sweet Bambini Studio Captures Calmly Smiling Infants
11
Quirky Narcoleptic Editorials
The Tush Magazine 'Sekunden Schlaf' Photoshoot Stars Dempsey Stewart
10
Sleeping Long-Exposure Photos
A Photographer Shot a Timelapse of Beloved Couples' Movements
9
Blurry Entangled Photography
Paul Schneggenburger's The Sleep of the Beloved Series is Clouded
8
Fictional Morning-After Ads
This Series of Book Ads Shows Readers Sleeping with Iconic Characters
7
Religious Sleeping Positions
The Chapel Bar & Bistro Ad Celebrates '7 Years of Almighty Nights'
6
Snoozing Celebrity Installations
Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
5
Bodacious Sleeping Beauties
The Madame Figaro China April 2013 Issue Boasts Fairy Tale Inspiration
4
Candid Slumber Captures
Michael Cinque's 'Sleeping in Public' is Sweet, Dreamy and Honest
3
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
2
Contorted Sleeping Captures
The 'Thought I Was Awake' Photos by Ting Cheng are Surreal
1
Exhausted Subway Captures
Nicholas Barker’s Sleeping Video Showcases Human Vulnerability
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Nostalgic Computer Graphic Cameras
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Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Subtle Smartphone-Friendly Printers
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Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
AI-Generated Real-World Transformations
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Bedside Alarm Coffee Makers
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Vibrant Retro Tech Collections
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Next-Gen Graphic Attire
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Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Modular Point-and-Shoot Cameras
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Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Witty Toy-Brand Horror Posters
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Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Sustainably Chic Sleepwear Collections
Half Asleep is a Women’s Clothing Brand with Cozy Capsules
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Blurry Abstract Photography Exhibits
Hiroshi Sugimoto Displays the Optical Allusion Exhibition
Candid Furniture Campaigns
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Car design luxury books
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Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Surrealist Phone Cases
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Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Vintage-Inspired Eclipse Posters
NASA Introduces a Series of Solar Eclipse Poster Designs
Health-Focused Bedside Lamps
The Philips Hue Twilight Bedside Lamp Creates an Inviting Ambiance
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Anti-Aging Pillow Covers
Slipssy Anti-Aging Pillow Cover Aims to Enhance the Sleep Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Nostalgic 90s-Style Film Cameras
The Moment Long Weekend 35mm Film Camera is Retro
Dreamy Pajama Lines
Organic Basics Introduces a New Line of Pajamas with Comfort in Mind
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Nap-Oriented Structural Chairs
Martin Tsankov & Milen Kisov Design the Power Nap Chair
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Memory-Making Retro Camera Concepts
The Polaroid Duo Modular Instant Camera is a Sleek Concept
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Restful Sleep-Promoting Lifestyle Lines
Dans Un Jardin's Good Night Collection Promotes Relaxation
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Visual Museum Campaigns
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eCommerce AI Photos
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Sleep-Monitoring Capsule Hotels
NTT Data is Foraying into Sleep Technology with Sleep Monitoring
Functional Infant Bedding
Mulberry Park Silks Introduces the Cozy 'Silk Crib & Toddler Sheets'
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Shadow-Mimicking Photography Boards
V-Flat World Introduces the New 'Shadow Boards'
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Premium Sleepwear Brand Collaborations
The Sleepy Sloth Joins Forces with Pete the Cat
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Featherweight Silk Sleep Masks
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AI Stock Photo Databases
Lummi Offers a Diverse Collection of AI Stock Photos Curated by Artists
Recyclable Wax-Made Lighting Capsules
Daydreaming Objects Designs the Soft Solids Collection
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
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Screen-Free Digital Cameras
The Camp Snap Camera Holds up to 2,000 Photos in its Storage
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Cozy Anime-Inspired Sleepwear Lines
Pokémon & Gelato Pique are Inspired by the Pokémon Sleep App
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Productive Mood Lighting Designs
Teixeira Design Studio Presents Moody Lighting for Gantri
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tranquil Coffee Aroma Alarms
Marko Filipic and Mati Papalini Design the Sunrise Alarm Clock
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Sleepy Anime Character Merch
Pokémon Sleep x Family Mart Features Sleeping Pokémon Characters
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Cheeky Self-Care Pillows
La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Calming White-Noise Speaker Concepts
Jinkyo Han Designs the White Noise Speaker Idea
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Nature-Inspired Minimal Stools
Shota Uruasaki's Capture the Light Stool Depicts Shadows and Light
Pillow Fort Hotel Retreats
Emma Unveils a New Sleep Retreat for Guests Driven by Nostalgia
Artful Custom Mirror Collections
Martin Grasser and TRAME Unveil the Portraits Collection
Equitable Design Capsule Exhibitions
Objective Studios Showcases the Calm Place Exhibition
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Sleep-Inspiring Infrared Helmets
SleePYA Uses LEDs to Stimulate the Brain and Support Rest
AI-Tailored Bedtime Stories
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Blackout Napping Hoodies
Cabeau Unveils the Nap Now Hoodie for Seamless Napping On-the-Go
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Timeless Photo Books
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Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
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Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Tomato-Red Retro Cameras
Retrospekt’s New Hello Kitty 35mm Camera is Inspired by Summer Picnics
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sleep-Promoting Candle Designs
NEOM Wellbeing Boasts the Perfect Night's Sleep Scented Candle
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Sleep-Aiding Lava Lamp Concepts
Alessandro Pennese Designs the EPY Lamp Concept to Induce Sleep
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Pixelated Furnished Eyewear Stores
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AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
AI Maternity Photoshoot Apps
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Creative Sun Safety Installations
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Nighttime Anti-Wrinkle Retinols
Juice Beauty Introduces SleepWrinkle Retinol Overnight Eye Cream
Drawings-Inspired Rug Collections
Cold Picnic Introduces the New Frames Collection
Innovative Advanced Pillow Technologies
The Brain Sleep Pillow Aids a Healthier Lifestyle
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Vintage Photo Camera Apps
mood.camera Brings Back Nostalgia in a Digital Age
Conceptual Gamified Sleep Apps
'Sleep Quest' is an Early-Stage Gamified Sleep App for iOS
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Human Physio-Themed Lamps
Taras Yoom Designs the Dif Lamp with Physiological Themes
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Base-Building Sleep Apps
'SleepTown' lets Users Build a Cartoon Town by Sleeping
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal