The October 2024 toy trends offer a look at how toy brands are designing products that cater to Gen Alpha's entrepreneurial spirit and fascination with viral content.
Skibidi Toilet—the YouTube series that follows a fictional war between human-headed toilets and humanoid characters—has captivated Gen Alpha and Bonkers Toys recently signed a worldwide, multi-year licensing deal with Invisible Narratives to create and share toys based on the viral content.
The American Girl 2025 Girl of the Year, Summer McKinny, has an inspiring, aspirational story that aligns with Gen Alpha's interest in one day owning a business.
Heading into the holiday season, other highly sought-after toys will include AI companions, characters who encourage emotional skill-building and phygital toys that straddle physical and digital realms.
Top 25 Toys Trends in October
25
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
24
Glow-In-The-Dark Lasso Toys
The Loop Lasso® Nano Targets a Younger Demographic
23
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
22
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
21
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
20
Anxiety Soothing Toys
Hugimals Anti-Anxiety Plushie's are Comforting
19
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
18
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
17
Playful AI Companions
Snorble Supports Social-Emotional Development & Educational Advancement
16
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
15
Programming Code-Powered Toy Cars
The 'Zerone 2' Teaches Kids Programming Basics in a Fun Way
14
Towering Wooden Block Sets
Oscar Diaz Designs a Block Set Inspired by the Nakagin Capsule Tower
13
Racing Car-Themed Supplement Collaborations
Hiya x Hot Wheels Present a Vibrant Refillable Bottle
12
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
11
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
10
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
9
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
8
Spooky Show-Themed LEGO Sets
The LEGO Group Based Its New Lind on the Hit Netflix Series Wednesday
7
Spooky-Fun Fast Food Meals
HalloWEENDY's Kicked Off with New Frosty Frights Kids' Meals & Toys
6
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
5
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
4
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
3
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
2
Miniature Toy Billiards Table
Golden Eye Designs a LEGO Vintage Billiards Table
1
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
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Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Fashion Collaborative Toy Cars
MSCHF's Hot Wheels Car is Packed with Dents and Scratches
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Folder-Shaped Hard Drive Concepts
Junho Han Designs the Conceptual Folder External Hard Disk
Programmable Pocket-Sized Robots
The KT2 Kungfu Turtle Has a Miniature Yet Mighty Design
Adventurer-Backed Sustainable Watches
Luminox and Bear Grylls Design an Ocean Plastic Watch
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Storytelling AI Teddy Bears
Skyrocket's PLAi Poe the AI Story Bear is Voiced by ElevenLabs Tech
GenAI Brand Films
The Origin of Toys"R"Us Brand Film Was Made with OpenAI's Sora Tool
Celebratory Plush Stores
A Build-A-Bear x Hello Kitty and Friends Workshop is Opening in LA
Spring-Ready Premium Fashion Boots
Fendi and Red Wing Create Boots for Spring/Summer 2025
Emotional Regulation Plushies
Slumberkins' Flip Out Hammerhead Teaches Kids to Manage Feelings
Vitamin Shot Stalls
Plenish Set Up a Little Shot Shop Staffed by Knowledgeable Kids
Show-Inspired Block Puzzle Kits
Martin_Studio Creates a Bright Golden Girls LEGO Kit
Complimentary Burger Promotions
This Lidl UK National Burger Day Campaign Offers Free Burgers
Seven-in-One Camper Lanterns
The LOVORK Modular Camping Lantern Has a Multifunctional Form
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Multi-Color Skater Sneakers
Parra and OTW by Vans Release a Multi-Color Shoe Collaboration
Luxe Confectionary Calendars
Compartés Unveiled Limited-Edition Gourmet Chocolate Advent Calendars
Eco-Luxe Professional Backpacks
Apex 3.0 Combines Sustainability with High-End Functionality
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Poortlaand-Inspired Practical Bag Collections
Portland Gear Offers a Line of Travel Bags & Apparel
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Halloween Series Puzzle Sets
LEGO Introduces the Special Nightmare Before Christmas Set
Reversible High-Top Unique Footwear
MSCHF Introduces a Look at the Transformative BWD High
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Anxiety Soothing Toys
Hugimals Anti-Anxiety Plushie's are Comforting
Horror Film-Inspired Brick Sets
LEGO Releases LEGO(R) Ideas JAWS Set and Brick-Buster Mini-Film
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Playful AI Companions
Snorble Supports Social-Emotional Development & Educational Advancement
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
Pocket-Sized Portable Speakers
Ultimate Ears Presents the Compact Miniroll Speakers
Sci Fi-Inspired Desk Decor
The Lightsaber LEGO Set is a Great Piece of Decor for Fans
Retro Sitcom-Inspired Puzzle Sets
The LEGO Ideas Full House is Made with Intricate Detail
Music Industry Creative Offices
22RE Transforms a Vaulted Factory into a Modern Workspace
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Tape Crafting Kits
Curious Universe's Nano Tape Magic Kits Create Fun Crafts for Kids
Building Block Fantasy Games
LEGO Horizon Adventures Features an All-New Depiction of Aloy
Mini Fantasy Collectibles
The Miniverse Make It Mini Potions is Curated for Harry Potter Fans
Programming Code-Powered Toy Cars
The 'Zerone 2' Teaches Kids Programming Basics in a Fun Way
Rocket Set Block Puzzles
Pharrell Williams Creates the LEGO Icons Over the Moon Kit
Ultra-Compact Bike Conversion Kits
The 'CLIP' Bike Attachment Transforms a Bike Near Instantly
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Creamy Candy Advent Calendars
The Cadbury Dairy Milk Creamy Advent Calendar Has 24 Treats
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Collaborative Dog-Focused Toys
BARK Launches a Stylish Pet Care Collection at Chewy Stores
Premium Collaborative Technical Outerwear
BEAMS and Arc’teryx Continue to Grow their Partnership
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Sundae-Flavored Chocolate Candies
Milkybar Rowntree’s Jelly & Ice Cream Arrives This Summer
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Whimsical LEGO Sets
LEGO® Wicked™ Sets Draw Inspiration from the Upcoming Musical Event Film
Compostable Snack Bar Packaging
The Brawny Bear Date Energy Bars Come in New Packaging from Pakka
Video Series Toy Lines
Moose Toys Will Create a Toy Line for The Amazing Digital Citrus
Dense Cuddlable Plushies
The Sleepy Blobfish Plushie Provides Children Comfort when Held
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Inaugural Candy Brand Calendars
The Chupa Chups Advent Calendar Has Lollipops, Gum and More
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Animal-Inspired LEGO Events
The Toronto Zoo will Host a LEGO Building Experience
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Hypercar Replica Toys
The LEGO® Technic™ McLaren P1™ is an Exclusive Collaborative Release
STEM Education Classroom Robots
The Sphero BOLT+ Works in Three Programming Modes
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Backpack-Shaped Premium Fragrances
MCM DIAMOND Eau de Parfum is an Example of Premium Perfumery
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Miniature Japanese Superhero Figurines
Funko's Ultraman Figure Brings a Touch of Nostalgia
AI-Designed Drift Sequences
Toyota's New GR Supras Were Designed Autonomously Using AI
Gothic Franchise-Inspired Decor
Pottery Barn Debuts a Home Collaboration with Netflix's Wednesday
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Toy-Inspired Sportscar Apparel
The Wrangler x Hot Wheels Collection Features Pieces for All Ages
Quirky Eco-Friendly Capsules
F5 Global is Launching its New Wonky Fruits Collection in the UAE
Kitchen-Inspired Chair Designs
Phillippe Starck and Alberto Alessi Design the Poêle Collection
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Chocolate-Flavored Green Powders
Hiya’s Daily Greens & Superfoods is Kid-Friendly
Pumpkin Spice-Themed Dog Toys
BARK and Dunkin' Join Forces on a Charitable Project
Nature-Inspired Jelly Candies
These New Fruit-tella Jellies Candies Come in Two Options
Horizon-Inspired Fashion Capsules
Côte&ciel's Fall/winter 2024 Celebrates Emilie Arnault's Vision
Kid-Friendly Iron Chews
Hiya's Zero-Sugar Iron Supplements for Kids are Gentle on Stomachs
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Simplified Routine Trackers
Bear Record Offers a Daily Planner and To-Do List
Light-Powered Racing Toys
Light’n Race Uses and Teaches Fundamental Physics Principles
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
Toddler-Focused Typography Books
Jessica Hische Develops My First Book of Fancy Letters
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Transformative Floral Puzzle Characters
LEGO Korea Unveils the Floral Fighter Figures
Second Leather Design Campaigns
Montblanc and Wes Anderson Drop 100 Years of Meisterstück
Auto-Themed Luggage Collaborations
Delsey Paris and Jeep Launched a New Outdoor Luggage Line
Texting Publication Services
'My Forever Books' Turns Texts into Printed Books
AI-Made Social Media Images
Image Bear Creates New Images or Alters an Original Seamlessly
Flame-Resembling Outdoor Heaters
Yamaha Design Laboratory Creates the Bon-Flame Concept